Featured Posts

Twitter, Facebook, Tumblr...Can news orgs be everywhere? Twitter, Facebook, Tumblr...Can news orgs be everywhere?... This evening there was some buzz about Newsweek's Tumblr, after Nieman Lab tweeted about it. Its design is quite nice and it includes a lot of content that is curated outside...

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Research: Social media publications may have advantage over traditional news sitesResearch: Social media publications may have advantage... University of Minnesota researcher Christine Greenhow and her team released their findings based on analytics of interaction with The Minnesota Daily Facebook Application...

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News organizations seek new revenue in wine clubs News organizations seek new revenue in wine clubs This post is also appearing on a Columbia Journalism School website I write for, which is still currently under construction but will launch some time this week. USA Today...

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7 things you need to know before you start a media business online7 things you need to know before you start a media... At the Columbia University Graduate School of Journalism we are lucky to have access to some great minds in the media industry, including Ken Lerer, the co-founder and chairman...

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Advanced Facebook for JournalistsAdvanced Facebook for Journalists Sree Sreenivasan, my dean of student affairs and professor of digital media at the Columbia School of Journalism, organized some great guests for a webcast today on how...

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Vadim Lavrusik Rss

Portfolio

Photos | Multimedia | Social Media | Websites | Writing

Writing

8 Must-Have Traits of Tomorrow’s Journalist
Mashable.com | December 9, 2024 | The post was a trending topic on Twitter

STUDY: Most Fortune 100 Companies Don’t Get Twitter
Mashable.com | November 17, 2025 | Study analysis

4 Ways News Organizations are Using Twitter Lists
Mashable.com | November 3, 2025 | Social Media and News

How Demand Media’s Business Model Can be Applied to Niche Sites
Poynter Online | November 23, 2025 | Media business models

Multimedia Magazine ‘FLYP’ Finds New Ways to Tell Stories Online
Poynter Online | September 3, 2025 | Media reporting

Journalists’ Plan B Should Include Building Your Brand Online
Poynter Online | August 24, 2025 | Opinion and Analysis

12 Things Newspapers Should Do to Survive
Mashable.com | August 14, 2025 | News industry trends

Municipal golf courses: Sucking up the public’s green
Star Tribune | April 29, 2025 | In-depth and computer assisted reporting

Shakopee Russian school has a full house
Star Tribune | February 4, 2025 | Multicultural | Bilingual skills | Includes self-shot photos

Study: Pension-plan erosion slows among MN employers
Mpls./St. Paul Business Journal | August 8, 2025 | Finance | Exclusive pre-released report

ApothecaryRX buys small pharmacies, helps sellers transition
Mpls./St. Paul Business Journal | July 11, 2025 | Small business

On Alert: Student soldiers in Israel
The Minnesota Daily | January 19, 2025 | International | Includes self-produced slideshow

Landlords ignore suits
The Minnesota Daily | March 30, 2025 | Courts

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Multimedia

Signs of Recovery in Harlem
Columbia Radio News | November 10, 2025 | Reported and produced radio piece

videosmallVideo: Northfield students fight for local businesses
Star Tribune | March 17, 2025 | Shot and edited

Harlem Bike Doctors

Columbia Journalism School | October 12, 2025 | Contributed shooting and edited.

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Social Media

Social Media Consulting on Twitter Integration: @TravelBuys.
Consulted Barbara Gillam, a PR professional, on how to integrate Twitter effectively for her public relations strategy. I am available for social media consulting. Whether you are a beginner looking for introductory consulting or advanced an advanced business strategy, my expertise and experience in social media can help you use social media effectively.
Barbara Gillam Public Relations | September 2009

campustweetssmallCampus Tweets on Mndaily.com
Helped launch MnDaily.com’s Campus Tweets feed. The feed pulled tweets that included the #umn hashtag, creating a Twitter forum of campus news and issues for Mndaily.com. Worked with online staff to produce and integrate the page.
The Minnesota Daily | March 2009

facebookdailysmallMinnesota Daily Facebook Application
Helped launch The Minnesota Daily’s Facebook Application. Edited templates and managed content.
The Minnesota Daily | March 2009

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Photos

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Websites

NYFoodChain.com website launch, development and strategy
Managed the launch and development of the food news website produced by Columbia University journalism students. Integrated design, social media strategy, and edited content.
Columbia University Graduate School of Journalism | September 2009-current

MnDaily.com re-design
Oversaw and managed re-design of The Minnesota Daily’s website. I continued to make improvements to the site from September 2008-May 2009, including innovative social media integrations. View old site here.
The Minnesota Daily | June 2008-September 2008