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Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

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My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

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Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

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Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

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New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

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Vadim Lavrusik Rss

So You Want to Be A Journalist?

Posted on : 13-12-2010 | By : Vadim Lavrusik | In : Journalism school, Online Journalism, Social Media

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Before you decide, watch this video. Aside from it being humorous, it unfortunately reflects the attitude and misinformed expectations many young journalists have today.

4 ways news organizations are using Twitter Lists

Posted on : 03-11-2009 | By : Vadim Lavrusik | In : Social Media, Twitter

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Excerpt from my Mashable post from today:

Though Twitter Lists are new to most users, some news organizations are trying to stay ahead of the curve by taking advantage of the new feature and implementing it quickly. Whether by creating staff directories to make their journalists easier to find, or recommending tweeps to follow on specific subjects, Twitter lists are giving news sites the ability to curate news and further open up to Twitter users that can help them to gather news. News (news) organizations are beginning to learn the fundamental characteristic of social media: it’s social.

News organizations seek new revenue in wine clubs

Posted on : 28-09-2009 | By : Vadim Lavrusik | In : Business

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This post is also appearing on a Columbia Journalism School website I write for, which is still currently under construction but will launch some time this week.

USA Today launched a Wine Club earlier this month, joining the list of publications hoping to entice readers to an online community of wine drinkers who buy wines directly from them.

The national newspaper partnered with My Wines Direct to create a Web site wine club where readers can learn about wines that are selected by a tasting panel. Members can then purchase six bottles quarterly online for $69.99 plus shipping.

People gather to taste various wines at Slate's Wine Tasting at Sotheby's Aulden Cellars in August (Photo: Vadim Lavrusik)

People at Slate’s Wine Tasting at Sotheby’s Aulden Cellars in August. (Photo: Vadim Lavrusik)

Large publications are launching similar wine clubs and attaching their publications’ brands to the clubs as part of their exploration of new revenue to help close the gap from a decline in ad spending.

The New York Times launched its wine club in mid-August and other publications, including Forbes and The San Francisco Chronicle, have started their own clubs as well. The Wall Street Journal has had a wine club since last September, while online publications such as Slate are hosting wine tastings.

USA Today had been considering getting into the wine business for some time, said Christy Hartsell, director of brand licensing at USA Today, in an e-mail. The project was in the works for several months and the paper even held various tasting events before the launch, Hartsell said.