Excerpt from a Mashable post that ran today:

Though Facebook founder Mark Zuckerberg says that public is the new “social norm,” many members who use the social network for professional and business reasons have lost the ability to conduct certain actions privately as a result of changes made to the settings.

And despite this being a reflection and a catalyst of our social activities becoming more public through the likes of Twitter () and other sites, not having the option to control certain aspects in some ways is detrimental to the way we use the site and has the potential to deter users from using the site freely.

University of Minnesota researcher Christine Greenhow and her team released their findings based on analytics of interaction with The Minnesota Daily Facebook Application today. For those new to the project, it was a Knight Foundation funded application built by NewsCloud in collaboration with The Minnesota Daily, a college paper I was editor of last year. This wasn’t the only application built by NewsCloud, but one that focused on a niche geographic area and topic: news and issues surrounding the University of Minnesota community.

Some of the key findings are echoed in a recent post by Steve Rubel who wrote a post about the next great media company won’t have a website, but will likely be an application or some form of publication directly on a social site. The key things that stand out to me is that the Facebook application was not only able to attract “influentials” to engage and participate but that “as a vehicle to express opinions, stay informed, and connect with a local community, social media publications like The Daily may have an advantage over traditional news sites.” The best part is that this source code for the apps is open.

If you’re interested in the research, check out the full summary of the findings here (PDF). The data backing these findings up will be released later. Or here is an excerpt below:

Key Findings

1. Correlations between visits to social network sites and visits to news Web sites, as well as other online behaviors, suggest the potential of integrating applications like The Daily into young people’s online social networking routines.

2. As a vehicle to express opinions, stay informed, and connect with a local community, social media publications like The Daily may have an advantage over traditional news sites.

3. Interest in The Daily application’s focal topic — University of Minnesota community issues — increased. Daily users mostly used the application for what it was intended, namely, to engage them in campus-related issues.

4. The Daily application attracted a base of users who were already active in the community. The profile for these users and the high rate of viral invites, suggest that social media publications such as The Daily might not only attract “influentials,” but that these highly connected individuals will also invite their friends.

5. Examination of digital literacy practices reveals Daily users engaged in scanning stories rather than reading in full. Users participated in a range of non-school online reading and writing activities via social network sites, suggesting the potential for future applications.

Sree Sreenivasan, my dean of student affairs and professor of digital media at the Columbia School of Journalism,  organized some great guests for a webcast today on how journalists can use Facebook. In fact, the Journalism School is teaching how to use Facebook as a tool for journalists, among other social media. The panel included:

• Arik Hesseldahl, senior technology writer at Businessweek.
• Brandee Barker, director of communications at Facebook (Product/Platform)
• Barry Schnitt, director of communications at Facebook (Privacy/Policy)
• Ben Parr, the now co-editor at Mashable.com

Below is the webcast via Blogtalkradio. And also here is a short post from Ben Parr briefly mentioning what the conversation was about (why journalists should use Facebook, the new features, etc.):

Excerpt from my Mashable.com post today that looks at how various universities are using social media:

Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given universities an opportunity to speak to audiences on their own, reaching thousands of people interested in keeping up with news at the school and connecting with others on the social network.

University of Texas at Austin use of Twitter for emergencies.

The list includes things like emergency communication, Facebook office hours and more. Read the full post on Mashable.

Excerpt from my post on Onlinejournalismblog.com:

The question is no longer just a hypothetical one. With increasing convergence between social media and traditional content, what is known as a traditional news website might not exist in the coming years.

Perhaps a revealing example is the creation of Facebook applications by a Seattle-based aggregator, NewsCloud, which received a grant from the Knight Foundation to study how young people receive their news through social networks.

With developer Jeff Reifman leading the way, NewsCloud has developed three applications (Hot Dish, Minnesota Daily and Seattle In:Site) that engage users in news content through linking to stories by providing a headline, photo and blurb. The applications also allow them to blog, post links themselves and much more – all while getting points for completing “challenges” that can be redeemed for prizes, which works as an incentive to stay engaged. Prizes include everything from t-shirts to tickets to a baseball game to a MacBook. Some of these challenges are online ones (sharing a story, commenting on content, blogging, etc.) and others are offline challenges (attend a marketing event, write a letter to the editor).

Read the full post here. It is a follow-up to a previous post on the Facebook applications.

The average online video length has been under 3 minutes for quite sometime, mostly due to the short attention spans of users surfing the Web. People don’t watch Web video like they do the T.V. Or do they?

Hulu.com, a video site that displays TV shows and movies, is changing the way viewers watch Web video and is likely the reason behind the increase of average video length online, according to comScore’s most recent report, which showed that the average length of video in April was 3.5 minutes in comparison to 2.7 minutes a year ago and 2.9 last July.

NewsCloud, which developed the Minnesota Daily Facebook application and HotDish, is offering the source code to other college papers interested in customizing it and managing it themselves. (Disclaimer: I was editor of the Daily when we launched the application.)

The application allows users to post links to articles that they find interesting and rewards them for doing so. Users also get points for engaging the content in other ways, such as sharing it with their friends, commenting on it, etc. The user is rewarded with points that add up to prizes that the news organization offers.