Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS]

This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook’s click-per-share ratio is better. In the age of micropublishing, how many people are actually reading what you tweet or share on Facebook? And more importantly, how does the […]


So Facebook is everywhere? Well, its content needs some context

Facebook has a problem: displaying user activity in a non-contextual way. Right now your recent activity displays on your wall whether you like it or not. For some people this causes dating problems, and others they simply take in bite-sized information about their friends friending so-and-so or “liking” this and that story without any contextual […]


CNN.com shows glimpse of Facebook’s new connectivity features (PICS)

Facebook is announcing many of its new features today, and some news organizations are wasting no time in integrating and testing them. Nieman Lab reported that Washington Post has integrated Facebook in a new tool that let’s users see how their friends have interacted with a story. It is part of Facebook’s latest push to […]


A killer feature Facebook needs now: Video Chat

Facebook is quickly becoming the primary social communication channel in our everyday lives. Yes, primary. We spend much more time obsessively interacting with people on Facebook than we do by phone and for some a life-line. I think that they could take it one step further by implementing video chat capability — a functionality that […]


Why Facebook’s Privacy Changes are Detrimental to Users

Excerpt from a Mashable post that ran today: Though Facebook founder Mark Zuckerberg says that public is the new “social norm,” many members who use the social network for professional and business reasons have lost the ability to conduct certain actions privately as a result of changes made to the settings. And despite this being […]


Research: Social media publications may have advantage over traditional news sites

University of Minnesota researcher Christine Greenhow and her team released their findings based on analytics of interaction with The Minnesota Daily Facebook Application today. For those new to the project, it was a Knight Foundation funded application built by NewsCloud in collaboration with The Minnesota Daily, a college paper I was editor of last year. […]


10 ways universities use social media to share information

Excerpt from my Mashable.com post today that looks at how various universities are using social media: Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given […]