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Vadim Lavrusik Rss

10 ways universities are engaging alumni using social media

Posted on : 23-07-2009 | By : Vadim Lavrusik | In : Higher Education, Social Media

Tags: , , , , ,

Here is an excerpt from a post for Mashable.com today that looks at how universities are using social media to communicate with alumni.

Of course, helping former students stay connected is just one reason universities are turning to social media; fundraising is another, and there are many more. Below is a look at 10 ways higher education is harnessing the power of social media to engage alumni. Let us know of any other ways you have used social media to connect with graduates or your former classmates in the comments below.

1. Helping Alumni Find Jobs


Though a lot of schools offer their own database of jobs online, many universities are finding LinkedIn to be an effective tool to provide alumni with career resources. And in fact, using LinkedIn means the process is often very hands-off for the schools. In many cases universities create the group and allow the networking magic to take place, with alumni sharing job opportunities by posting information to the group and creating subgroups that are focused to specific career or regional alumni chapters.

Keidra Chaney, an emerging media specialist at DePaul University (@depaulalumni), said LinkedIn is by far the school’s biggest success with 5,500 members currently in their alumni network on the site, and about 100 new members joining weekly. Chaney said the community has active job postings for alumni on the hunt for work, and that most jobs are posted by other alumni. The most recent issue of the school’s alumni magazine actually focused on how alumni are using social media.

Read the full post here.

10 ways universities use social media to share information

Posted on : 15-07-2009 | By : Vadim Lavrusik | In : Facebook, Social Media, Twitter

Tags: , , , , ,

Excerpt from my Mashable.com post today that looks at how various universities are using social media:

Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given universities an opportunity to speak to audiences on their own, reaching thousands of people interested in keeping up with news at the school and connecting with others on the social network.

University of Texas at Austin use of Twitter for emergencies.

University of Texas at Austin use of Twitter for emergencies.


Universities are constantly exploring new ways to use social media to fulfill their missions of engaging and sharing knowledge with their constituents. Below are just 10 highlights of how universities are using social media for public affairs. As always, please share other examples you have used or come across in the comments below.

The list includes things like emergency communication, Facebook office hours and more. Read the full post on Mashable.