Vadim Lavrusik is a founder of Frisbee. Frisbee builds mobile video products that enable people to authentically and intimately communicate with one another through video. He has spent years pioneering and building video products that enable people to tell stories, express themselves and more authentically communicate with one another.

Prior to Frisbee, Lavrusik spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, which he co-created and led the development on. His team at Facebook also led the development of new products for public figures and influencers, including Facebook Mentions ( a standalone app for public figures on Facebook, where Live was first created. As a passion project, Lavrusik also led the redesign effort of Facebook Notes product, which enables people to write rich, multimedia stories on Facebook. Prior to working on product at Facebook, Lavrusik was the Head of Media Partnership Programs at Facebook, leading a team focused on strategic partnerships and product development to improve content shared by public figures and media organizations on the platform as well as founding Facebook’s journalism program while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism.

Prior to Facebook, he was Mashable’s first Community Manager and Social Media Strategist, where he built the community team and wrote feature pieces. Before Mashable, he worked on social media at The New York Times. He has a Master of Science degree in Digital Media from the Columbia University Graduate School of Journalism in New York City and a B.A. in Journalism, summa cum laude from University of Minnesota. While at the University of Minnesota, he worked as a reporter, managing editor and editor-in-chief for four years at The Minnesota Daily, the fourth largest newspaper in Minnesota.

He has written for PBS NewsHour, Nieman Journalism Lab, Minneapolis/St. Paul Business Journal, the Star Tribune,, and more.

In the News

*Ad Week – “Facebook Live Product Manager Vadim Lavrusik Leaves Company”
*Facebook Newsroom – “Bringing Facebook Live To Android And More Countries” 
*Variety – “Facebook brings live video to Android, boasts longer watch times” 
*USA Today – “Live on TV & Facebook, your favorite local newscasters”
*Facebook Newsroom – “Expanding Live Video to More Countries” 
*CNET – “Facebook tests live video-streaming for the masses” 
*Facebook Newsroom – “Introducing Live Video & Collages”
*WIRED – “Journalists can now broadcast live on Facebook” 
*TechCrunch – “Facebook launches “Live” streaming feature, but only for celebrities”
*New York Times – “Facebook joins the live-streaming crowd with a service for celebrities”
*Facebook Newsroom – “Connect with Celebrities Through Live Video”
*CNN –“Facebook trying to “friend” journalists”
*Poynter – “Your Picks & Ours for 35 Influential People in Social Media”
*Artful Living Magazine – “Virtual Virtuoso”
*CNN – “Foursquare takes lead in where-am-I apps”
*Austin American-Statesman – “Social Media Awards winner Williams hopes Gowalla gets people exploring”
*Mediabistro – “On The Menu: Digital Journalism And Going To J-School”
*Poynter Online – “Experimental Facebook use rewards news readers”
*Mpls.-St. Paul Magazine“Meet the New Press”
*The Huffington Post“A Minnesota College Newspaper Editor on Israel-Hamas Conflict”
*USA Today“Reporting on Middle East”
*Knight Foundation – “U of M researchers using Facebook application to engage youth in news”
*Minneapolis/St. Paul City Pages“An interesting experiment by The Minnesota Daily student newspaper”
*Knight Digital Media Center: News Leadership 3.0 – “Facebook: Engaging young people in news”
*Minneapolis/St. Paul City Pages“Minn. Daily editor writes firsthand account of life in Israel during attacks”