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Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

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My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

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Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

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Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

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New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

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Vadim Lavrusik Rss


I am a digital storyteller and public content manager at Facebook where I lead a team focused on product development and strategic partnerships to improve content on the platform. Previously, I led Facebook’s journalism program and partnership efforts with the journalism community while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism. Prior to Facebook, I worked as the Community Manager and Social Media Strategist at Mashable.com where I worked on building its online and social community, as well as social-related integrations on Mashable.com I also covered trends in the media industry. Before Mashable, I  worked on social media at The New York Times. I have a Master of Science degree in Digital Media from the Columbia University Graduate School of Journalism in New York City where I produced NYC 3.0, a website that included an in-depth documentary on New York City’s tech startup community. Prior to Columbia, I studied at the University of Minnesota where I received a B.A. in Journalism, summa cum laude, in 2009. While at the University of Minnesota, I worked as a reporter, managing editor and editor-in-chief for four years at The Minnesota Daily, the fourth largest newspaper in Minnesota. There I worked to re-design Mndaily.com, increased Web production and directed new Web enterprises, including: blogs, multimedia, forums, Campus Tweets, the Daily Facebook application, Twitter account and more.

I have also written for PBS NewsHour, Minneapolis/St. Paul Business Journal, the Star Tribune, Poynter.org, Mashable.com and more. My interests are in digital media and how to best utilize social media to reach audiences. I am an ideas person and am passionate about the future of storytelling online.

In the News

*CNN –“Facebook trying to “friend” journalists”
*Poynter – “Your Picks & Ours for 35 Influential People in Social Media”
*Artful Living Magazine – “Virtual Virtuoso”
*CNN – “Foursquare takes lead in where-am-I apps”
*Austin American-Statesman – “Social Media Awards winner Williams hopes Gowalla gets people exploring”
*Mediabistro – “On The Menu: Digital Journalism And Going To J-School”
*Poynter Online – “Experimental Facebook use rewards news readers”
*Mpls.-St. Paul Magazine“Meet the New Press”
*The Huffington Post“A Minnesota College Newspaper Editor on Israel-Hamas Conflict”
*USA Today“Reporting on Middle East”
*Knight Foundation – “U of M researchers using Facebook application to engage youth in news”
*Minneapolis/St. Paul City Pages“An interesting experiment by The Minnesota Daily student newspaper”
*Knight Digital Media Center: News Leadership 3.0 – “Facebook: Engaging young people in news”
*Minneapolis/St. Paul City Pages“Minn. Daily editor writes firsthand account of life in Israel during attacks”