Vadim Lavrusik is a product manager at YouTube leading a team empowering creators to express themselves through short-form videos. He is a product management leader with a keen product and design sense who has spent years leading teams and pioneering the development of consumer products that enable people to express themselves and connect in new ways through how they create and communicate with one another using mobile and web products.

Prior to YouTube, he was the Director of Product Management at VSCO leading a team of Product Managers who focused on building and improving the core VSCO app including the development of creative tools, user engagement, growing the VSCO Membership and improving the community experience. He spent time previously at YouTube as a product manager of YouTube Live. ┬áBefore joining YouTube, he founded Frisbee, a group video messaging platform, and spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, leading the development and launch. His team at Facebook also built Facebook Mentions, a standalone app for public figures on Facebook, where Live was first created. As a passion project, Lavrusik also led the redesign effort of Facebook Notes product, which enables people to write rich, multimedia stories on Facebook. Prior to working on product at Facebook, Lavrusik was the Head of Media Partnership Programs at Facebook, leading a team focused on strategic partnerships and product development to improve content shared by public figures and media organizations on the platform as well as founding Facebook’s journalism program while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism.

Prior to Facebook, he was Mashable’s first Community Manager and Social Media Strategist, where he built the community team and wrote feature pieces. Before Mashable, he worked on social media at The New York Times. He has a Master of Science degree in Digital Media from the Columbia University Graduate School of Journalism in New York City and a B.A. in Journalism, summa cum laude from University of Minnesota.