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Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

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My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

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Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

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Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

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New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

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Vadim Lavrusik Rss


Vadim Lavrusik is a founder of Frisbee. Frisbee builds mobile video products that enable people to authentically and intimately communicate with one another through video.

Prior to Frisbee, Lavrusik spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, which he co-created and led the development on. His team at Facebook also led the development of new products for public figures and influencers, including Facebook Mentions (Facebook.com/mentions) a standalone app for public figures on Facebook, where Live was first created. As a passion project, Lavrusik also led the redesign effort of Facebook Notes product, which enables people to write rich, multimedia stories on Facebook. Prior to working on product at Facebook, Lavrusik was the Head of Media Partnership Programs at Facebook, leading a team focused on strategic partnerships and product development to improve content shared by public figures and media organizations on the platform as well as founding Facebook’s journalism program while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism.

Prior to Facebook, he was Mashable’s first Community Manager and Social Media Strategist, where he built the community team and wrote feature pieces. Before Mashable, he worked on social media at The New York Times. He has a Master of Science degree in Digital Media from the Columbia University Graduate School of Journalism in New York City and a B.A. in Journalism, summa cum laude from University of Minnesota. While at the University of Minnesota, he worked as a reporter, managing editor and editor-in-chief for four years at The Minnesota Daily, the fourth largest newspaper in Minnesota.

He has written for PBS NewsHour, Nieman Journalism Lab, Minneapolis/St. Paul Business Journal, the Star Tribune, Poynter.org, Mashable.com and more.

In the News

*Ad Week – “Facebook Live Product Manager Vadim Lavrusik Leaves Company”
*Facebook Newsroom – “Bringing Facebook Live To Android And More Countries” 
*Variety – “Facebook brings live video to Android, boasts longer watch times” 
*USA Today – “Live on TV & Facebook, your favorite local newscasters”
*Facebook Newsroom – “Expanding Live Video to More Countries” 
*CNET – “Facebook tests live video-streaming for the masses” 
*Facebook Newsroom – “Introducing Live Video & Collages”
*WIRED – “Journalists can now broadcast live on Facebook” 
*TechCrunch – “Facebook launches “Live” streaming feature, but only for celebrities”
*New York Times – “Facebook joins the live-streaming crowd with a service for celebrities”
*Facebook Newsroom – “Connect with Celebrities Through Live Video”
*CNN –“Facebook trying to “friend” journalists”
*Poynter – “Your Picks & Ours for 35 Influential People in Social Media”
*Artful Living Magazine – “Virtual Virtuoso”
*CNN – “Foursquare takes lead in where-am-I apps”
*Austin American-Statesman – “Social Media Awards winner Williams hopes Gowalla gets people exploring”
*Mediabistro – “On The Menu: Digital Journalism And Going To J-School”
*Poynter Online – “Experimental Facebook use rewards news readers”
*Mpls.-St. Paul Magazine“Meet the New Press”
*The Huffington Post“A Minnesota College Newspaper Editor on Israel-Hamas Conflict”
*USA Today“Reporting on Middle East”
*Knight Foundation – “U of M researchers using Facebook application to engage youth in news”
*Minneapolis/St. Paul City Pages“An interesting experiment by The Minnesota Daily student newspaper”
*Knight Digital Media Center: News Leadership 3.0 – “Facebook: Engaging young people in news”
*Minneapolis/St. Paul City Pages“Minn. Daily editor writes firsthand account of life in Israel during attacks”