Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS]

This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook’s click-per-share ratio is better. In the age of micropublishing, how many people are actually reading what you tweet or share on Facebook? And more importantly, how does the […]


New to Twitter? Here Are 12 Tips From the Community

For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the platform. On Saturday, just before the start of my Social Media Skill for Journalists class began, I tweeted asking my followers what advice they would give to […]


Top 20 Sites to Improve Your Twitter Experience

This is an excerpt that originally appeared on Mashable.com. Read the full post on Mashable. “140-character status updates to a network of followers.” That makes Twitter sound simple. But in fact, the social information platform has grown to be much more complex than its 140 character-limit suggests. The site not only connects people, but has […]


4 ways news organizations are using Twitter Lists

Excerpt from my Mashable post from today: Though Twitter Lists are new to most users, some news organizations are trying to stay ahead of the curve by taking advantage of the new feature and implementing it quickly. Whether by creating staff directories to make their journalists easier to find, or recommending tweeps to follow on […]


Tips, tools to keep your Twits organized and noise to a minimum

Twitter is continuing to grow and sometimes it is difficult to keep the noise down. It can be an effective approach to follow everyone back that is following you. For example, it allows your followers to direct message you if they need to contact you and generally keeps accessibility and communication open. And I have […]


5 reasons why Twitter will continue to grow

Here is an excerpt from a post I wrote for Mashable.com, which appeared today. With all the skepticism of whether it’s just a social media fad and questions about how the company expects to generate revenue, Twitter has left many critics silent by continuing to grow. Though the company has made some improvements, including its […]


10 ways universities use social media to share information

Excerpt from my Mashable.com post today that looks at how various universities are using social media: Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given […]


Using CoveritLive for live chats, tracking twitter feeds and more

I have seen it used many times before, but have never implemented it myself. I know the concept behind CoveritLive, a free and easy to use service that allows you to integrate a live chat onto your site or blog. It also allows you to do much more, such as aggregating tweets. Greg Linch, an […]