6 ways to monetize online video

Excerpt from my final post for Online Journalism Blog on how online video can be monetized: (Editor’s Note: This is the last in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. Part one looked at content […]


What’s working and what’s not in local online news video content (Part 1)

(Apologies for the break in blogging. I have been in the process of moving from Minnesota to NYC. Moving is not fun.This is excerpt from a blog post I wrote for the Online Journalism Blog that summarized the findings of my thesis study on 10 local news sites. Read the first of three posts in […]


Presentation: How journalists can use social media

Today I gave a workshop to college journalists from around the country at the Associated Collegiate Press Summer workshops. The title of the presentation was supposed to be, “Beyond Facebook and Twitter: Using Social Media as a Journalist.” Well, below are the results of the powerpoint I made. Though the presentation was for college journalists, […]


10 ways universities use social media to share information

Excerpt from my Mashable.com post today that looks at how various universities are using social media: Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given […]