By VADIM LAVRUSIK and SHANE SNOW
As I have mentioned in previous posts, Ken Lerer, co-founder of The Huffington Post, is teaching sessions to Columbia University Journalism Students on media entrepreneurship, often bringing in experts in the industry on various topics. Yesterday’s topic was on what journalists need to know about advertising online, and the guest was Jim Spanfeller, former CEO of Forbes.com. Also, if you’re interested, here is a post and live blog recap of last year’s talk on the same subject.
The discussion was enlightening, but we want to highlight three main points that were made by both Spanfeller and Lerer during the session:
(Silly disclaimer, but one that demonstrates a lesson learned: This post had some 20 retweets, but the cache was cleared because of me changing from Lavrusik.com to VadimLavrusik.com and back to Lavrusik.com – Apologies if your RT is now undocumented on this blog.)
Today the Columbia University Graduate School of Journalism released a report by Leonard Downie, Jr., former executive editor of The Washington Post, and Michael Schudson, a journalism school professor, that aim to propose new steps to take on the challenge of supporting public affairs reporting. Below is a compilation of links to stories of reactions on the report. With quotes from each for you to get an idea of what some of the media folks out there are saying. Feel free to post others in the comments that you agreed with or found helpful. I am going to keep updating this as much as I can with new reactions. ….
Excerpt from my post from Mashable.com today.
With news organizations beginning to create special positions to manage the use of social media tools, such as the recently appointed social editor at The New York Times, journalism schools are starting to recognize the need to integrate social media into their curricula.
That doesn’t mean having a class on Facebook or Twitter, which many college students already know inside and out, but instead means that professors are delving into how these tools can be applied to enrich the craft of reporting and producing the news and ultimately telling the story in the best possible way.
And though many professors are still experimenting and learning how these tools can be used, here are are the 10 ways journalism schools are currently teaching students to use social media. Please share in the comments others that you have found to be important and effective as well.
Read my full post on Mashable.com.