How Demand Media’s business model can be applied to niche sites

This is an excerpt from article I wrote for Poynter.org. Demand Media has advertising-driven content down to a science. Instead of creating content for the Web and hoping that it generates revenue, the company works backwards by determining how much revenue each piece will generate before anything is produced. The company uses a series of […]


What journalists need to know about online advertising

By VADIM LAVRUSIK and SHANE SNOW As I have mentioned in previous posts, Ken Lerer, co-founder of The Huffington Post, is teaching sessions to Columbia University Journalism Students on media entrepreneurship, often bringing in experts in the industry on various topics. Yesterday’s topic was on what journalists need to know about advertising online, and the […]


6 ways to monetize online video

Excerpt from my final post for Online Journalism Blog on how online video can be monetized: (Editor’s Note: This is the last in a three-part series on local online news video, summarizing the findings of a thesis study that examined the Minnesota media market and their use of online video. Part one looked at content […]


New economic models for news…without the new

Today, I attended the New Economic Models for News Conference that was put on by the Minnesota Journalism Center. I was excited to gain new insights from professionals in the industry and hear about what’s working and what’s not. I mostly heard about the same old and much about any “new” models. For the most […]


In-text ads may be the next big thing for news sites, but are they worth it?

With a slump of 5 percent in online advertising in the first quarter in comparison to last year’s numbers, news sites seem to be trying new forms on the Web to increase revenue. One of the things I have noticed is more sites incorporating in-text ads that appear as links and expand when a reader […]