A wordcloud of Pew’s State of the News Media 2010 Report

I took the excerpts from Pew Research Center’s Project for Excellence in Journalism “State of the News Media 2010” report and inserted them into wordle to get a word cloud of the text. It’s interesting that “pay” comes up as one of the dominant words. I am guessing it will be a theme for this […]


8 Must-Have Traits of Tomorrow’s Journalist

Excerpt from my Mashable post today: As the news industry looks to reconstruct its suffering business model, the journalists of today must reconstruct their skill sets for the growing world of online media. Because of cutbacks at many news organizations, the jobs available are highly competitive. News companies are seeking journalists who are jacks of […]


What major would you recommend for a highschooler pursuing a career in journalism?

Meet Yuliya Barsukova. She is a 17-year-old Russian high school student applying to college with a dream to be a journalist. She even has some professional experience working for the Komsomolskaya Pravda newspaper. But right now she is trying to decide what would be the best major to prepare her for a career in journalism. […]


Twitter, Facebook, Tumblr…Can news orgs be everywhere?

This evening there was some buzz about Newsweek’s Tumblr, after Nieman Lab tweeted about it. Its design is quite nice and it includes a lot of content that is curated outside of Newsweek. A few news orgs included their Tumblr links, including Minnpost and Nieman Lab. Both of the accounts mostly serve as feeds for […]


How Demand Media’s business model can be applied to niche sites

This is an excerpt from article I wrote for Poynter.org. Demand Media has advertising-driven content down to a science. Instead of creating content for the Web and hoping that it generates revenue, the company works backwards by determining how much revenue each piece will generate before anything is produced. The company uses a series of […]


Read reactions to the Reconstruction of American Journalism Report

(Silly disclaimer, but one that demonstrates a lesson learned: This post had some 20 retweets, but the cache was cleared because of me changing from Lavrusik.com to VadimLavrusik.com and back to Lavrusik.com – Apologies if your RT is now undocumented on this blog.) Today the Columbia University Graduate School of Journalism released a report by […]


7 things you need to know before you start a media business online

At the Columbia University Graduate School of Journalism we are lucky to have access to some great minds in the media industry, including Ken Lerer, the co-founder and chairman of The Huffington Post, who is teaching six sessions on media entrepreneurship. On Tuesday, Lerer used the first session to outline the five points he wants […]


Who said journalism is dying?

Maybe I have just learned to ignore the depressing news of the thousands of layoffs at newspapers and other news organizations across the nation and begun to pay more attention to the bright spots in journalism. There are journalism jobs being created what seems like every day. The advice I have given to myself constantly, […]