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Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

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My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

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Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

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Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

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New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

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Vadim Lavrusik Rss

How to: Create an online presence to develop your brand

Posted on : 08-09-2009 | By : Vadim Lavrusik | In : Social Media

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An excerpt from a post I wrote for Dan Schwabel’s Personal Branding Blog, it is a good follow-up to a post I wrote for Poynter on using a blog to build your brand:

As an online journalist and news junkie, there are multiple platforms that I use in gathering news and digesting the plethora of information out there. Whether it is to keep up on my areas of interests (tech, social media, business models in journalism) or areas of news that I simply enjoy being informed about (local news, politics, Middle East, etc), there are plenty of options to find this news and keep track of it.

3346820651_55e14ff847But what journalists and other professionals often don’t think about is that these tools help build your online presence, which results in further shaping and developing your brand. And of course, there are various social sites and platforms that can help you achieve this (Twitter, Facebook, Google Reader, Delicious, Digg, FriendFeed, Publish2). Most of these are interlinked, allowing you to share and bounce around the different platforms, but of course there is a method to the madness.

Though I am not going to dive into the very details of each of these platforms and the best practices, the idea is to give you a crash course of how these influence your brand and online presence.

Read the full post here.

GizaPage allows you to organize your social media connections

Posted on : 04-06-2009 | By : Vadim Lavrusik | In : Social Media, Tools

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Most media, marketing and web professionals have multiple social media connections. In fact, you don’t even have to be in the above industries to be connected through various streams on the web. Organizing your Facebook profile, Twitter feed, LinkedIn, etc., can be quite challenging at times, especially when trying to share all of them simultaneously via your e-mail signature.

Do you include all of the links? Usernames? What is the best practice? Some marketing and PR folks include only their Twitter profile name because that is what they use most often. Not a bad idea. But what about providing a way to connect with people that use other social media more regularly or don’t use Twitter at all. Well, you get the point.