Founder of Frisbee

Vadim Lavrusik

Vadim Lavrusik is the Founder & CEO of Frisbee, a group video messaging app that enables people to intimately communicate with friends through instant video. Prior to Frisbee, Lavrusik spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, leading the development and launch. His team at Facebook also built Facebook Mentions, a standalone app for public figures on Facebook, where Live was first created.

Facebook + Journalism 101

Academia could be more social. So recently, I setup a Facebook Group for “Social Journalism Educators” to be able to connect and share resources around how they are teaching social media as part of their journalism curricula. As an adjunct professor teaching social media skills for journalists at Columbia University Graduate School of Journalism, I […]


Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS]

This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook’s click-per-share ratio is better. In the age of micropublishing, how many people are actually reading what you tweet or share on Facebook? And more importantly, how does the […]


New to Twitter? Here Are 12 Tips From the Community

For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the platform. On Saturday, just before the start of my Social Media Skill for Journalists class began, I tweeted asking my followers what advice they would give to […]


Journalism Schools Should Stop Producing Content That Lives on Islands

The days of journalism school content living on islands that are not a part of their community should come to end. One of the ways this can be accomplished is by having journalism schools partner with campus business schools in which students from both schools work collaboratively on maintaining a living, breathing monetized news website […]


Emily Bell on Protecting Sources in a Networked Journalism Environment

After writing a piece that looks at the broken legal system in regards to social media and subpoenas recently, I got a great response from Emily Bell, director of the Tow Digital Center at Columbia University Graduate School of Journalism. I’ve updated the piece to reflect her thoughts, but also wanted to share her full […]


Excerpt: Investigative Journalism in the Age of the Social Web

This is an excerpt of my most recent feature on Mashable.com. Read it in full here. In a society that is more connected than ever, investigative journalists that were once shrouded in mystery are now taking advantage of their online community relationships to help scour documents and uncover potential wrongs. The tools and information now […]