Next Tuesday, I will graduate with a master’s of science degree in digital media from the prestigious Columbia University Journalism School. As I graduate, I have gained skills in reporting, video production, audio, editing, Flash, Web development (including five different websites), design and almost every other fundamental and new skill journalists need today. But one thing I still see missing from journalism schools around the country is coursework on community engagement. The philosophy behind the walls of many schools is still “we produce content, you come to us to consume.”
At Columbia, the faculty quickly recognized the importance of this and this year started offering “Social Media Skills for Journalists” taught by my professor and dean of student affairs Sree Sreenivasan. It’s a great start and is teaching students to engage the audience like never before.
However, there are three components I think that are still largely missing from most journalism curricula today that could help in user engagement: learning the social media tools available for journalists to engage the audience, an understanding of what it means to cultivate community, and lastly a negative stigma to the use of data and analytics.
Posted on : 09-12-2009 | By : Vadim Lavrusik | In : Online Journalism
Excerpt from my Mashable post today:
As the news industry looks to reconstruct its suffering business model, the journalists of today must reconstruct their skill sets for the growing world of online media. Because of cutbacks at many news organizations, the jobs available are highly competitive. News companies are seeking journalists who are jacks of all trades, yet still masters of one (or more).
2010 will likely be a time of transition as today’s journalists catch up to learn the multimedia, programming, social media, and business skills they’ll need to tell their stories online. These new skills are especially relevant to startups that are looking to hire multi-skilled and social media-savvy journalists. Below we’ve gathered some skills that are quickly becoming basic requirements for the journalist of tomorrow. These skills are presented in no particular order.
Posted on : 08-06-2009 | By : Vadim Lavrusik | In : Online Journalism, Tools
Though it publicly debuted in September and boasts 1 million users, I recently stumbled across Dropbox through a friend on Facebook. Dropbox, whose slogan is “secure backup, sync and sharing made easy,” is doing just that. Making your life easier in backing up files and being able to access them from anywhere through the Web.
It is like a 2G flash drive (2G is the free amount of space that it comes with, additional space can be bought or obtained through referrals of friends) that you don’t have to carry around or worry about losing or connecting to your computer. It also works with Windows, Macs and Linux. The Web account also shows you all your recent activity, allows you to access all your content and download it. But what I want to talk about is how journalists and newsrooms can use this as a tool.