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Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

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My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

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Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

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Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

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New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

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Vadim Lavrusik Rss

Presentation: How journalists can use social media

Posted on : 24-07-2009 | By : Vadim Lavrusik | In : Higher Education, Social Media

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Today I gave a workshop to college journalists from around the country at the Associated Collegiate Press Summer workshops. The title of the presentation was supposed to be, “Beyond Facebook and Twitter: Using Social Media as a Journalist.” Well, below are the results of the powerpoint I made. Though the presentation was for college journalists, the same principles apply.

Many of the key points come from the a Mashable post that I wrote a month back, but expanded on some of the example quite a bit. I would love some feedback. The college journalists seemed to respond well to it.

10 ways universities are engaging alumni using social media

Posted on : 23-07-2009 | By : Vadim Lavrusik | In : Higher Education, Social Media

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Here is an excerpt from a post for Mashable.com today that looks at how universities are using social media to communicate with alumni.

Of course, helping former students stay connected is just one reason universities are turning to social media; fundraising is another, and there are many more. Below is a look at 10 ways higher education is harnessing the power of social media to engage alumni. Let us know of any other ways you have used social media to connect with graduates or your former classmates in the comments below.

1. Helping Alumni Find Jobs


Though a lot of schools offer their own database of jobs online, many universities are finding LinkedIn to be an effective tool to provide alumni with career resources. And in fact, using LinkedIn means the process is often very hands-off for the schools. In many cases universities create the group and allow the networking magic to take place, with alumni sharing job opportunities by posting information to the group and creating subgroups that are focused to specific career or regional alumni chapters.

Keidra Chaney, an emerging media specialist at DePaul University (@depaulalumni), said LinkedIn is by far the school’s biggest success with 5,500 members currently in their alumni network on the site, and about 100 new members joining weekly. Chaney said the community has active job postings for alumni on the hunt for work, and that most jobs are posted by other alumni. The most recent issue of the school’s alumni magazine actually focused on how alumni are using social media.

Read the full post here.

Cutting newspaper expenses is not enough

Posted on : 21-07-2009 | By : Vadim Lavrusik | In : Business, Newspapers

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Photo: Leoncillo Sabino

Great news comes today from McClatchy Company, which is reporting a 50 cents per share growth in the second quarter. Well that is great, especially when a “loss seems certain” and “hardly anything has gone right at the company for the last few years” (those being from the reporter, not the experts) were the phrases from a report anticipating losses of the company just yesterday. So, who brought the champagne? Let’s celebrate. After all, early trading showed a jump in McClatchy’s stock. Not so fast. Read down to about the 11nth graph – skipping all the good news.

Live Tweets from Civic Summit Tweetup

Posted on : 15-07-2009 | By : Vadim Lavrusik | In : Social Media, Uncategorized

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Hey all. The Civic Summit is kicking off tonight in Minnepolis, with many people already starting to use the designated hashtag #civicsummit. I figured I would use CoveritLive to aggregate the Tweets here for others to follow.

10 ways universities use social media to share information

Posted on : 15-07-2009 | By : Vadim Lavrusik | In : Facebook, Social Media, Twitter

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Excerpt from my Mashable.com post today that looks at how various universities are using social media:

Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given universities an opportunity to speak to audiences on their own, reaching thousands of people interested in keeping up with news at the school and connecting with others on the social network.

University of Texas at Austin use of Twitter for emergencies.

University of Texas at Austin use of Twitter for emergencies.


Universities are constantly exploring new ways to use social media to fulfill their missions of engaging and sharing knowledge with their constituents. Below are just 10 highlights of how universities are using social media for public affairs. As always, please share other examples you have used or come across in the comments below.

The list includes things like emergency communication, Facebook office hours and more. Read the full post on Mashable.

Who said journalism is dying?

Posted on : 14-07-2009 | By : Vadim Lavrusik | In : Business, Newspapers, Trends

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Photo credit: <a href=

Maybe I have just learned to ignore the depressing news of the thousands of layoffs at newspapers and other news organizations across the nation and begun to pay more attention to the bright spots in journalism. There are journalism jobs being created what seems like every day.

The advice I have given to myself constantly, and will offer it to anyone that loves storytelling: If you truly want to be a journalist, you will find a way. But if you are one of those reporters or editors dwelling on the “glory days” of newspapers and keep a constant eye on sites like the Newspaper Death Watch or the Journalism is Dead site from Mark Luckie and is a collection of funny quotes on why journalism is dead, then someone needs to scream in your ear and tell you that things have changed. They are going to keep changing. But I am simply more optimistic (and can afford to be – I know things change when you have a mortgage and kids to feed, etc.).  Here are a few reasons why I am optimistic:

Tips from a director: Teaching social media in journalism schools

Posted on : 09-07-2009 | By : Vadim Lavrusik | In : Online Journalism

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newspaperSeveral weeks ago, I wrote a post on “10 ways journalism schools are teaching social media” for Mashable.com. The post mostly focused on the what and not the how. I did include a few tips at the end from a few professors I interviewed, including those from Paul Bradshaw, the course director of the M.A. in Online Journalism program at Birmingham City University in the U.K.

Since that time, there has been a lot of buzz on the topic. Today, Poynter Online is hosting a chat titled, “What Are Practical Ways to Teach Social Media Skills in Journalism School?” Ryan Sholin, director of news innovation at Publish2 will be discussing his “Five Keys to Authenticity” and answering questions. There were some great things that Bradshaw mentioned for tips that I wasn’t able to include in the Mashable post. Here are some of his tips (sorry if some of these are repeats from the Mash post, but they will serve to provide some good context):

The end of news websites? At least the way we know them today

Posted on : 08-07-2009 | By : Vadim Lavrusik | In : Facebook, Online Journalism

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Excerpt from my post on Onlinejournalismblog.com:

The question is no longer just a hypothetical one. With increasing convergence between social media and traditional content, what is known as a traditional news website might not exist in the coming years.

Perhaps a revealing example is the creation of Facebook applications by a Seattle-based aggregator, NewsCloud, which received a grant from the Knight Foundation to study how young people receive their news through social networks.

With developer Jeff Reifman leading the way, NewsCloud has developed three applications (Hot Dish, Minnesota Daily and Seattle In:Site) that engage users in news content through linking to stories by providing a headline, photo and blurb. The applications also allow them to blog, post links themselves and much more – all while getting points for completing “challenges” that can be redeemed for prizes, which works as an incentive to stay engaged. Prizes include everything from t-shirts to tickets to a baseball game to a MacBook. Some of these challenges are online ones (sharing a story, commenting on content, blogging, etc.) and others are offline challenges (attend a marketing event, write a letter to the editor).

Read the full post here. It is a follow-up to a previous post on the Facebook applications.

The only to-do for journalism graduates: Innovate

Posted on : 06-07-2009 | By : Vadim Lavrusik | In : Business, Online Journalism

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checklistLast week, Mark S. Luckie published a great post on 30 things that recent journalism grads should do this summer. The post included everything from starting a blog to creating a basic slideshow in flash. Though this is a great round-up of things that will improve your standing as a job candidate, I want to emphasize a key skill or ingrained mindset each journalist should have today: innovation.

In my observations, it seems that for the last few years journalists have often been playing catch-up to technologies that have ultimately helped or improved journalists work in reporting and publishing their work. Most of these have been Web technologies (using social media tools like Twitter), but advances in equipment (audio players, flip cams, etc.) have also contributed.