Virality, SEO and its place in online journalism

Ken Lerer, chairman and co-founder of The Huffington Post, came for a second session on media entrepreneurship at Columbia Journalism School yesterday. This time he brought with him Jonah Peretti, also co-founder of HuffPo and BuzzFeed. This session focused on SEO and how content becomes viral. One of the most interesting tidbits that Peretti and […]


What traditional news organizations can learn from online magazine FLYP

Excerpt from my post for Poynter Online. Read it in full here. There is no silver bullet for a journalism revenue stream or the struggle to reinvent storytelling for the Web. But there are fragments of a bullet that we can piece together. Jim Gaines, editor in chief of FLYP, an online magazine that combines […]