7 ways to make news sites more social

This is an excerpt from a post I wrote for Mashable.com: Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter, Facebook () and other networks, can make it easier […]


What news sites can learn from marketing campaigns: Previews and social media buzz

Last week I tweeted about winning a Samsung digital camera. I entered into a contest to win a dual LCD Samsung ST550 by tweeting a reply to @tapandtake, a Twitter account started to market the camera and generate buzz by giving 25 free cameras away. I did some digging on the campaign and looking it […]


Is it worth going to journalism school? Join me for a discussion

Updated: Here is a summary of the show from from FishbowlNY. Or listen to it below. Alright, so usually I don’t use this blog to promote stuff, but I am interested in starting a discussion around the topic. I will be on Mediabistro’s Morning Media Menu tomorrow morning at 9 a.m. talking about why I […]


What traditional news organizations can learn from online magazine FLYP

Excerpt from my post for Poynter Online. Read it in full here. There is no silver bullet for a journalism revenue stream or the struggle to reinvent storytelling for the Web. But there are fragments of a bullet that we can piece together. Jim Gaines, editor in chief of FLYP, an online magazine that combines […]


Tips, tools to keep your Twits organized and noise to a minimum

Twitter is continuing to grow and sometimes it is difficult to keep the noise down. It can be an effective approach to follow everyone back that is following you. For example, it allows your followers to direct message you if they need to contact you and generally keeps accessibility and communication open. And I have […]


A case for innovation to news organizations

I know that this video is directed at college publications, but I think this is great to watch for college and professional news organizations. Creating an innovative environment and experimenting is key (I mentioned this point and used the Hack Day at the Guardian as an example in my post on newspapers’ survival for Mashable). […]


5 ways journalists can use personal websites to build their brand

This is an excerpt from an article for Poynter Online. Read the full post and the 5 points here. As more news organizations are laying off full-time reporters, many of them are being replaced by freelancers. On top of that, with the ubiquitous tools that allow anyone to publish, journalists now have to set themselves […]