Evan Wyloge clips page

This is an excerpt from an article for Poynter Online. Read the full post and the 5 points here.

As more news organizations are laying off full-time reporters, many of them are being replaced by freelancers. On top of that, with the ubiquitous tools that allow anyone to publish, journalists now have to set themselves apart and establish their credibility more than ever. Journalists have to communicate directly with the audience and in many cases become a part of it. They no longer have just a byline, but a face and a personal brand. There is an increasing shift from the organization that you represent to you as an individual.

Alfred Hermida, a professor at the Graduate School of Journalism at University of British Columbia, notes that it is a good idea to start building your personal brand as a student. However, it is just as important for a veteran journalist to build your brand as well.

A veteran reporter may be familiar in his or her local town, but unknown to the outside world. And if that hometown paper closes, the local credentials become almost irrelevant. Journalists need to have an online presence and a personal brand.

One of the key ways to start developing your brand is providing a place where all your online personalities and platforms meet –- a central Web site where potential employers and the public can learn all they need about your professional credentials, as well as learn how to contact and connect with you. Here are a few ways journalists can build their personal brands. We’d love to hear others in the comments below.

Read the full post here. The points include: showcasing your blogging skills, expertise, showing off your portfolio, build an audience, and present your new media skills.

8 thoughts on “5 ways journalists can use personal websites to build their brand”

  1. You really make it seem really easy with your presentation but I
    in finding this topic to be actually one thing that I believe I’d by no
    means understand. It kind of feels too complex and very
    huge for me. I’m looking ahead in your subsequent submit,
    I’ll try to get the hold of it!

  2. I feel that is one of the so much important information for
    me. And i am glad studying your article. But want to observation on few normal things,
    The website style is wonderful, the articles is really great :
    D. Just right job, cheers

  3. Non too fond of the New intention. Though I must admit, I’ve always detested typeface fonts set about a ringed way (and the outcome kerning here
    is wonky). I ilk the mentation sue arse the logo, scarce not the stop solution.More or less of the use shown on the web log is tremendous, andd the logo does turn better in context.
    As a fend solitary – meh…

    sd card formatter mac (Janine)
    Tim Hudson would create a comedy of that intesrnet sites

  4. Thank you so much pertaining to giving us an update on this
    subject on your web-site. Please understand that if a completely
    new post becomes available or in case any improvements occur with the current article, I
    would be considering reading more and finding out how to make good using of
    those tactics you write about. Thanks for
    your time and consideration of people by making this web site available.

Leave a Reply

Your email address will not be published.