Featured Posts

Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

Read more

My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

Read more

Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

Read more

Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

Read more

New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

Read more

Vadim Lavrusik Rss

5 ways journalists can use personal websites to build their brand

Posted on : 08-24-2009 | By : Vadim Lavrusik | In : Online Journalism

Tags: , , , ,


Evan Wyloge clips page

This is an excerpt from an article for Poynter Online. Read the full post and the 5 points here.

As more news organizations are laying off full-time reporters, many of them are being replaced by freelancers. On top of that, with the ubiquitous tools that allow anyone to publish, journalists now have to set themselves apart and establish their credibility more than ever. Journalists have to communicate directly with the audience and in many cases become a part of it. They no longer have just a byline, but a face and a personal brand. There is an increasing shift from the organization that you represent to you as an individual.

Alfred Hermida, a professor at the Graduate School of Journalism at University of British Columbia, notes that it is a good idea to start building your personal brand as a student. However, it is just as important for a veteran journalist to build your brand as well.

A veteran reporter may be familiar in his or her local town, but unknown to the outside world. And if that hometown paper closes, the local credentials become almost irrelevant. Journalists need to have an online presence and a personal brand.

One of the key ways to start developing your brand is providing a place where all your online personalities and platforms meet –- a central Web site where potential employers and the public can learn all they need about your professional credentials, as well as learn how to contact and connect with you. Here are a few ways journalists can build their personal brands. We’d love to hear others in the comments below.

Read the full post here. The points include: showcasing your blogging skills, expertise, showing off your portfolio, build an audience, and present your new media skills.

Comments (8)


Hi, this weekend is fastidious in support of me, as
this point in time i am reading this great educational article here at my home.

Feel free to surf to my web blog: blogging site

You really make it seem really easy with your presentation but I
in finding this topic to be actually one thing that I believe I’d by no
means understand. It kind of feels too complex and very
huge for me. I’m looking ahead in your subsequent submit,
I’ll try to get the hold of it!

If y?u wish for to grow your experience simply keep visiting this website ?nd
be updated with the most recent news update posted here.

My blog post Toko Lingerie Online

Atendemos en toda la provincia de Sevilla.

I feel that is one of the so much important information for
me. And i am glad studying your article. But want to observation on few normal things,
The website style is wonderful, the articles is really great :
D. Just right job, cheers

Non too fond of the New intention. Though I must admit, I’ve always detested typeface fonts set about a ringed way (and the outcome kerning here
is wonky). I ilk the mentation sue arse the logo, scarce not the stop solution.More or less of the use shown on the web log is tremendous, andd the logo does turn better in context.
As a fend solitary – meh…

sd card formatter mac (Janine)
Tim Hudson would create a comedy of that intesrnet sites

Thank you so much pertaining to giving us an update on this
subject on your web-site. Please understand that if a completely
new post becomes available or in case any improvements occur with the current article, I
would be considering reading more and finding out how to make good using of
those tactics you write about. Thanks for
your time and consideration of people by making this web site available.

Write a comment