Last week I tweeted about winning a Samsung digital camera. I entered into a contest to win a dual LCD Samsung ST550 by tweeting a reply to @tapandtake, a Twitter account started to market the camera and generate buzz by giving 25 free cameras away. I did some digging on the campaign and looking it over and couldn’t find how they chose the winners, but it seems random.

The campaign appears to have started on July 31, 2009 (at least that is when the Facebook Fan Page was launched). Since that time the Facebook Fan page has 2,100 fans and a Twitter account with 2,100 followers. This is a great example of how previewing something before it hits the stores, or the stands could help generate buzz and excitement about a product. To me, that’s pretty impressive. Sure, the marketing campaign is giving away free cameras and so it will attract a lot of followers and fans just based on that, but the fan page is very active. The page is updated regularly and gets lots of comments and reactions from its fans. The Twitter account is the same, getting a lot of retweets and replies as well.

Tap and Take Campaign

The news could learn a thing or two from this. At my college paper, we would post previews of stories to the Web before posting the full thing. What’s interesting is that according to the analytics, the stories with preview posts would generate more views than those without.

It’s simple: with the fast-paced Web the stories were able to get more exposure on the site. But perhaps even more importantly, the same thing could be done with news organizations’ social media accounts. These should be used to interact with the audience, including making them feel valuable by offering them inside sneak peeks perhaps or simply the heads up that a specific story is coming out soon to build interest. This could result in a better return on pageviews. What other ideas could we take from such campaigns? Giving people an incentive to engage certainly helps.

28 thoughts on “What news sites can learn from marketing campaigns: Previews and social media buzz”

  1. Kim..ur personal story hs really inspired me…tnx so much for sharin..en like Adrea..sharin history back soiteime..requmres one to be brave enuf..especially wht u ,ve jus done..I mean dis iz powerful..iz nah easy…Gr8t stuff…do not seize to keep inspirin.

  2. ALL Mosins have the cartridge interrupter. The patent claims that this is to ensure constant effort to close the bolt. More cynical observers note that it seems to be a complication added to dodge Mauser and Mai;nlcher&#39ns patents on box magazines.All it is supposed to do, is to take the follower pressure off the topmost round in the magazine. It does do this on all our of mine.The Finns developed a 2-piece one to make making them easier.

  3. Hola Erika,Por el tamaño del quiste y el embarazo la situación es algo complicada y por ello seguramente el ginecólogo sugirió la cirugía, no estaría de más como bien dices buscar una segunda opinión, pero sobre todo se debe hacer un seguimiento minucioso de la evolución de los quistes ya que estos podrían romperse o torcerse generando conocicalipmes si no actúas cuanto antes. Estoy segura que la decisión que tomes será la más adecuada para ti y tu bebe, ten fe que todo saldra muy bien.Te deseo lo mejor Erika, muchas bendiciones.

  4. I love seeing the brightly colored leaves and also seeing them on the ground after they have fallen. We do1#&82n7;t get much color change here in the Lowcountry of SC. Very pretty card.Have a nice day,Teresa

  5. This design is steller! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almsHt…oaHa!) Wonderful job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  6. Grazie anche da parte nostra Ayako san! Quando noi italiani stiamo bene a Tokyo e torniamo a casa ricchi di grandi eszipeenre, è soprattutto grazie al vostro buon cuore. Quando torneremo a Tokyo ci piacerebbe venirti a trovare.

  7. Mr Basheer, first u look, for what u r batting for….Controller General or Patent Office. If yr choice is patent office, then asked this questions to controller General "why he is sitting idle for more than 2 years…and just making false statement regarding recruitment by CSIR…. and also asked whether Controller General is ready to do Examination work in public interest to enhance to quota of new patent applications.." Pls do asked…

  8. Anne Gerber – With tears of joy running down my face I see not only a very precious beautiful little baby boy… but a miracle from above. So happy for you all. Enjoy every minute! Very nice pictures Betz!

  9. dit :Ton texte est magnifique, parce qu’on sent que tu l’as écrit avec ton coeur.J’aime ce genre de billet écrit sur le vif, sans artifice. Je crois qu’il va devenir un de mes billets préférés de toute l’histoire de la blogo, si si !Les photos sont absolument sublimes !! Ça me rend nostalgique, ça me rappelle mes galas de gym… Ça me semble si loin !

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  13. sastri mengatakan:Jakarta hanya di rancang untuk pejabat, orang-orang kaya, dan pemilik mobil lima atau tujuh belas, tidak untuk pejalan kaki, pengendara sepeda, dan orang-orang miskin. Pembuat kebijakan dalam merancang kota ini tidak memiliki sudut pandang untuk kemaslahatan umat melainkan kenimatan sesaat sebagai penguasa.

  14. Could the “Asians” be engaged in some ethnic cleansing? Muslim racism against blacks is well known, and I believe there is a concerted effort to reduce parts of England to exclusively Muslim strongholds.

  15. Da sag ich nur: Monty Python – Schon anno dunnemals gabs Killerkaninchen, wie der Film “Der Ritter der Kokosnuss” eindrucksvoll beweist!Ich glaube nicht, das die Kollegin Kampfbibliothekarin da übertreibt

  16. They have an interesting historical story! I would like to try to make them if I can find some ground poppy seeds… Very appetizing pictures, Angie!

  17. MAx, üdvözöllek a perec-függÅ‘k (hogy ne mondjam, mérgezettek 🙂 gyarapodó táborában :-DHátom nap alatt három adag, igaz, az utolsó nagy része ajándékba ment. KövetkezÅ‘nek ezt a rétesliszteset sütöm majd.

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