An excerpt from a post I wrote for Dan Schwabel’s Personal Branding Blog, it is a good follow-up to a post I wrote for Poynter on using a blog to build your brand:

As an online journalist and news junkie, there are multiple platforms that I use in gathering news and digesting the plethora of information out there. Whether it is to keep up on my areas of interests (tech, social media, business models in journalism) or areas of news that I simply enjoy being informed about (local news, politics, Middle East, etc), there are plenty of options to find this news and keep track of it.

But what journalists and other professionals often don’t think about is that these tools help build your online presence, which results in further shaping and developing your brand. And of course, there are various social sites and platforms that can help you achieve this (Twitter, Facebook, Google Reader, Delicious, Digg, FriendFeed, Publish2). Most of these are interlinked, allowing you to share and bounce around the different platforms, but of course there is a method to the madness.

Though I am not going to dive into the very details of each of these platforms and the best practices, the idea is to give you a crash course of how these influence your brand and online presence.

Read the full post here.

Related posts:

1. 5 ways journalists can use personal websites to build their brand
2. Create your own newspaper (err aggregator) using NewsCred
3. Let’s not get too excited about Google Buzz just yet
4. Too much simplicity may be what’s slowing Twitter growth
5. Twitter, Facebook, Tumblr…Can news orgs be everywhere?