I know that this video is directed at college publications, but I think this is great to watch for college and professional news organizations. Creating an innovative environment and experimenting is key (I mentioned this point and used the Hack Day at the Guardian as an example in my post on newspapers’ survival for Mashable). I think that college media have a great opportunity to experiment and be bold in ways that professional media are often limited.
Credit to the CoPress folks for making this video. Make sure to check out their site, especially if you are in college media: