Tips from a director: Teaching social media in journalism schools
Posted on : 09-07-2025 | By : Vadim Lavrusik | In : Online Journalism
Tags: journalismschools, onlinejournalism, socialmedia
0
Several weeks ago, I wrote a post on “10 ways journalism schools are teaching social media” for Mashable.com. The post mostly focused on the what and not the how. I did include a few tips at the end from a few professors I interviewed, including those from Paul Bradshaw, the course director of the M.A. in Online Journalism program at Birmingham City University in the U.K.
Since that time, there has been a lot of buzz on the topic. Today, Poynter Online is hosting a chat titled, “What Are Practical Ways to Teach Social Media Skills in Journalism School?” Ryan Sholin, director of news innovation at Publish2 will be discussing his “Five Keys to Authenticity” and answering questions. There were some great things that Bradshaw mentioned for tips that I wasn’t able to include in the Mashable post. Here are some of his tips (sorry if some of these are repeats from the Mash post, but they will serve to provide some good context):


![Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS]](../../wp-content/uploads/2009/10/fb-twitter.jpg)



Vadim Lavrusik a the public content manager at Facebook where he leads a team focused on product development and strategic partnerships to improve content on the platform. Previously, Lavrusik led Facebook's journalism program and partnership efforts with the journalism community while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism. Prior to Facebook, I was the Community Manager and Social Media Strategist at