![Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS]](../../wp-content/uploads/2009/10/fb-twitter.jpg)
Will Hulu change the length of video online?
Posted on : 06-06-2025 | By : Vadim Lavrusik | In : Facebook, Online Journalism, Video
Tags: hulu, onlinejournalism, onlinevideo
6
The average online video length has been under 3 minutes for quite sometime, mostly due to the short attention spans of users surfing the Web. People don’t watch Web video like they do the T.V. Or do they?
Hulu.com, a video site that displays TV shows and movies, is changing the way viewers watch Web video and is likely the reason behind the increase of average video length online, according to comScore’s most recent report, which showed that the average length of video in April was 3.5 minutes in comparison to 2.7 minutes a year ago and 2.9 last July.
Vadim Lavrusik a the public content manager at Facebook where he leads a team focused on product development and strategic partnerships to improve content on the platform. Previously, Lavrusik led Facebook's journalism program and partnership efforts with the journalism community while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism. Prior to Facebook, I was the Community Manager and Social Media Strategist at