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What journalists need to know about online advertising
Posted on : 28-10-2025 | By : Vadim Lavrusik | In : Journalism school, Online Journalism
Tags: advertising, columbia, forbes, huffingtonpost, journalism, ken lerer, nyc, online
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By VADIM LAVRUSIK and SHANE SNOW
As I have mentioned in previous posts, Ken Lerer, co-founder of The Huffington Post, is teaching sessions to Columbia University Journalism Students on media entrepreneurship, often bringing in experts in the industry on various topics. Yesterday’s topic was on what journalists need to know about advertising online, and the guest was Jim Spanfeller, former CEO of Forbes.com. Also, if you’re interested, here is a post and live blog recap of last year’s talk on the same subject.
The discussion was enlightening, but we want to highlight three main points that were made by both Spanfeller and Lerer during the session:
Vadim Lavrusik a the public content manager at Facebook where he leads a team focused on product development and strategic partnerships to improve content on the platform. Previously, Lavrusik led Facebook's journalism program and partnership efforts with the journalism community while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism. Prior to Facebook, I was the Community Manager and Social Media Strategist at