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What traditional news organizations can learn from online magazine FLYP
Posted on : 03-09-2025 | By : Vadim Lavrusik | In : Online Journalism
Tags: flyp, magazine, Online Journalism, publishing online
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Excerpt from my post for Poynter Online. Read it in full here.
There is no silver bullet for a journalism revenue stream or the struggle to reinvent storytelling for the Web. But there are fragments of a bullet that we can piece together.
Jim Gaines, editor in chief of FLYP, an online magazine that combines traditional reporting and writing with animation, audio, video and interactive graphics, thinks he has found a piece of that bullet. It includes rethinking the way storytelling is done online.
Magazines and news organizations may want to keep an eye on what Gaines and his team are doing with FLYP and learn from the site’s successes and shortcomings.
Vadim Lavrusik a the public content manager at Facebook where he leads a team focused on product development and strategic partnerships to improve content on the platform. Previously, Lavrusik led Facebook's journalism program and partnership efforts with the journalism community while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism. Prior to Facebook, I was the Community Manager and Social Media Strategist at