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Betaworks CEO talks evolution of the Web into a social stream
Posted on : 11-11-2025 | By : shanesnow | In : Business, Search, Social Media
Tags: betaworks, bit.ly, Business, entrepreneurship, huffingtonpost, kenlerer, tweetdeck
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By SHANE SNOW
Shane is a digital media student at Columbia University Graduate School of Journalism and founder of the social product site, Scordit.com.
If The Huffington Post co-founder Ken Lerer were to invest his own money these days, he says he’d invest in either the local web or real-time distribution. That’s exactly why he’s on the board of NY-based Betaworks, the company that brought the world Bit.ly, Outside.in and TweetDeck. Betaworks describes itself as “a new kind of media company.” And CEO John Borthwick joined Lerer yesterday to talk to students at Columbia University Graduate School of Journalism about media startups and the future of the web.
Vadim Lavrusik a the public content manager at Facebook where he leads a team focused on product development and strategic partnerships to improve content on the platform. Previously, Lavrusik led Facebook's journalism program and partnership efforts with the journalism community while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism. Prior to Facebook, I was the Community Manager and Social Media Strategist at