Today I gave a workshop to college journalists from around the country at the Associated Collegiate Press Summer workshops. The title of the presentation was supposed to be, “Beyond Facebook and Twitter: Using Social Media as a Journalist.” Well, below are the results of the powerpoint I made. Though the presentation was for college journalists, the same principles apply.

Many of the key points come from the a Mashable post that I wrote a month back, but expanded on some of the example quite a bit. I would love some feedback. The college journalists seemed to respond well to it.

NewsCloud, which developed the Minnesota Daily Facebook application and HotDish, is offering the source code to other college papers interested in customizing it and managing it themselves. (Disclaimer: I was editor of the Daily when we launched the application.)

The application allows users to post links to articles that they find interesting and rewards them for doing so. Users also get points for engaging the content in other ways, such as sharing it with their friends, commenting on it, etc. The user is rewarded with points that add up to prizes that the news organization offers.