Nonprofit journalism startups’ executive pay: How much is too much?
Posted on : 22-01-2025 | By : Vadim Lavrusik | In : Business, Online Journalism
Tags: bay area news project, ceo, editor, journalism, propublica, startup
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Bay Area News Project’s CEO Lisa Frazier has a $400,000 salary, which reminds me of the news and criticisms about Paul Steiger getting $570,000 to run ProPublica. This begs the question: how much is too much in the pay of top execs at nonprofit journalism startups.
A lot of the defense for such high pay is that these are people who are very qualified and some earned much more at previous jobs (where they also managed larger operations). Look at the many startup models where the CEO or founders don’t get paid all that much until the model is proven sustainable financially. Why should journalism startups be any different?


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Vadim Lavrusik a the public content manager at Facebook where he leads a team focused on product development and strategic partnerships to improve content on the platform. Previously, Lavrusik led Facebook's journalism program and partnership efforts with the journalism community while also teaching social media as an adjunct professor at the Columbia University Graduate School of Journalism. Prior to Facebook, I was the Community Manager and Social Media Strategist at