Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...
My Next Chapter: Facebook Journalism
This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role.
I am honored to announce that I will be joining Facebook as Journalist...
Here is an excerpt from a post for Mashable.com today that looks at how universities are using social media to communicate with alumni.
Of course, helping former students stay connected is just one reason universities are turning to social media; fundraising is another, and there are many more. Below is a look at 10 ways higher education is harnessing the power of social media to engage alumni. Let us know of any other ways you have used social media to connect with graduates or your former classmates in the comments below.
1. Helping Alumni Find Jobs
Though a lot of schools offer their own database of jobs online, many universities are finding LinkedIn to be an effective tool to provide alumni with career resources. And in fact, using LinkedIn means the process is often very hands-off for the schools. In many cases universities create the group and allow the networking magic to take place, with alumni sharing job opportunities by posting information to the group and creating subgroups that are focused to specific career or regional alumni chapters.
Keidra Chaney, an emerging media specialist at DePaul University (@depaulalumni), said LinkedIn is by far the school’s biggest success with 5,500 members currently in their alumni network on the site, and about 100 new members joining weekly. Chaney said the community has active job postings for alumni on the hunt for work, and that most jobs are posted by other alumni. The most recent issue of the school’s alumni magazine actually focused on how alumni are using social media.
Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given universities an opportunity to speak to audiences on their own, reaching thousands of people interested in keeping up with news at the school and connecting with others on the social network.
University of Texas at Austin use of Twitter for emergencies.
Universities are constantly exploring new ways to use social media to fulfill their missions of engaging and sharing knowledge with their constituents. Below are just 10 highlights of how universities are using social media for public affairs. As always, please share other examples you have used or come across in the comments below.
Don’t get me wrong, I think that in a lot of ways Twitter works well because it is simple. In fact, I think that it likely stole a lot of users from Facebook, who were getting too overwhelmed with all the new features but wanted something simple. That was me. I liked the simplicity, but at the same time immediacy, of the microblogging service.
However, it’s always about the progress and the new. And keeping users of social media, which is used like a toy by many people (I know I have fun with it), entertained and interested. But more importantly, serving their needs, which for now has been largely done by outside third-party Twitter apps and desktop management platforms like TweetDeck, which by the way is still labeled as Beta – a bit surprising, but that’s a whole other topic.
Most media, marketing and web professionals have multiple social media connections. In fact, you don’t even have to be in the above industries to be connected through various streams on the web. Organizing your Facebook profile, Twitter feed, LinkedIn, etc., can be quite challenging at times, especially when trying to share all of them simultaneously via your e-mail signature.
Do you include all of the links? Usernames? What is the best practice? Some marketing and PR folks include only their Twitter profile name because that is what they use most often. Not a bad idea. But what about providing a way to connect with people that use other social media more regularly or don’t use Twitter at all. Well, you get the point.
Vadim Lavrusik is a founder of Frisbee: https://frisbee.me/. Frisbee builds mobile video products that enable people to authentically and intimately communicate with one another through video. We want to help people feel close to one another even when apart in a way that builds deeper relationships.
Prior to Frisbee, Lavrusik spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, which he co-created and led the development on. His team at Facebook also led the development of new products for public figures and influencers, including Facebook Mentions (Facebook.com/mentions) a standalone app for public figures on Facebook, where Live was first created. For more about my background, visit my about page. Follow me on Facebook: