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Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

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My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

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Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

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Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

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New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

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Vadim Lavrusik Rss

Top 20 Sites to Improve Your Twitter Experience

Posted on : 25-07-2010 | By : Vadim Lavrusik | In : Social Media, Twitter

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This is an excerpt that originally appeared on Mashable.com. Read the full post on Mashable.

“140-character status updates to a network of followers.” That makes Twitter sound simple. But in fact, the social information platform has grown to be much more complex than its 140 character-limit suggests. The site not only connects people, but has also become an intricate information resource for everything from news to shopping deals.

Yet in many ways, the site’s actual functionality hasn’t exactly kept up with user interactions. Twitter’s interface has remained simple, which is why a lot of tweets take place through third-party sites and applications that make the experience more useful.

We’ve compiled a list of the top 20 third-party websites for making your Twitter experience more useful and easier to manage. Although this does not include the many desktop or mobile applications that are available for Twitter, we hope that it will make your browsing experience more enjoyable as you dive into the Twittersphere. We’d love to hear what’s missing from this list, including sites that you find useful in the comments.


Web Applications: HootSuite and Brizzly


With its recent update and HTML5 support, social media dashboard HootSuite has become one of the most useful Twitter web applications not only for individual users, but teams managing several accounts. In some ways, HootSuite has the look and feel of TweetDeck with the big differentiator of it being a web-based application, not requiring any downloads.

HootSuite enables you to update to multiple accounts at once, and supports Twitter, Facebook profiles and pages, LinkedIn, Ping.fm, WordPress, MySpace and Foursquare. Similar to TweetDeck, these features make the application useful for maintaining your overall social presence. Moreover, you can allow other users to jointly update an account, integrate Google Analytics for your stats and schedule tweets and updates ahead of time.

The HTML5 interface enables you to easily include an image or file with your update by simply dragging it from the desktop into the message box, which will automatically upload the file with an “Ow.ly” shortener for sharing. The fast loading of the dashboard is perhaps one of the most notable improvements, making the site more usable for users who manage dozens of accounts. If you don’t like Hootsuite, you should also check out Seesmic, which has a lot of similar features, but a different interface.

This is is an excerpt from an a piece that I wrote originally for Mashable.com. View the full list here.

Brizzly has a different functionality from Hootsuite, but may be more appealing because of its simple interface. Brizzly is specifically focused on Twitter and no other networks, which makes the experience somewhat less distracting. It also includes subtle, but worthy features like automatically expanded URLs, which shows you exactly where you are going if you click, and displays replies and direct messages in a threaded form, making it easier to follow the conversation.

Read the full post on Mashable.com

7 ways to make news sites more social

Posted on : 16-09-2009 | By : Vadim Lavrusik | In : Online Journalism, Social Media

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This is an excerpt from a post I wrote for Mashable.com:

Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter, Facebook (Facebook) and other networks, can make it easier for users to engage with the news content and their community members. However, some fundamental tools that allow readers to share content through social media are not being utilized. A recent study that looked at almost 200 newspapers and TV stations with Twitter accounts found that only a third offered readers a way to share a story link using Twitter, while 80 percent provided a Facebook sharing button.

Making it easier for readers to comment, take part in live chats and in some cases even contribute user-generated blogs can enhance the conversation and strengthen the relationship between the news organization and its audience. Here are a few tips on how a news website can become more social and examples of how some news organizations are doing it. Of course this isn’t comprehensive, so we’d love to hear about some innovative examples and successes about your sites in the comments below.


1. “Connect With Us” Links and Directories


Though many news organizations have a social media presence, their websites often bury the links that would allow readers to connect with them on Facebook, Twitter, and other social networks. Featuring these links prominently on a site can ultimately build a stronger presence on these networks and bring more traffic back to the site.

For example, CNN and The New York Times, news organizations that have a very large presence on social sites, do not feature easy-to-find links on the front page for users to connect. Of course these sites have a lot of content to feature, but offering those social connection links prominently can help create a lasting social relationship that brings readers back to the site.

Some news sites like The Wall Street Journal provide a Twitter link in their footer along with their other tools, which is a step in the right direction, but could be even more prominently placed. The Denver Post website includes a sidebar item titled “Follow the Denver Post,” which includes a link to its Facebook and Twitter pages and links to other connections.

Read the full post here.