Virality, SEO and its place in online journalism

Ken Lerer, chairman and co-founder of The Huffington Post, came for a second session on media entrepreneurship at Columbia Journalism School yesterday. This time he brought with him Jonah Peretti, also co-founder of HuffPo and BuzzFeed. This session focused on SEO and how content becomes viral. One of the most interesting tidbits that Peretti and […]


7 ways to make news sites more social

This is an excerpt from a post I wrote for Mashable.com: Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter, Facebook () and other networks, can make it easier […]


Tips, tools to keep your Twits organized and noise to a minimum

Twitter is continuing to grow and sometimes it is difficult to keep the noise down. It can be an effective approach to follow everyone back that is following you. For example, it allows your followers to direct message you if they need to contact you and generally keeps accessibility and communication open. And I have […]