Posted on : 10-06-2009 | By : Vadim Lavrusik | In : Business, Online Journalism, Trends
Tags: advertising, Business, ethics, hyperlink, marketing, onlinejournalism
With a slump of 5 percent in online advertising in the first quarter in comparison to last year’s numbers, news sites seem to be trying new forms on the Web to increase revenue. One of the things I have noticed is more sites incorporating in-text ads that appear as links and expand when a reader hovers over them. But does this form of advertising ruin the reader’s experience? Moreover, does it cross ethical boundaries?