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Cutting newspaper expenses is not enough
Posted on : 21-07-2009 | By : Vadim Lavrusik | In : Business, Newspapers
Tags: advertising, digitaladvertising, mcclatchy, newmedia, Newspapers
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Great news comes today from McClatchy Company, which is reporting a 50 cents per share growth in the second quarter. Well that is great, especially when a “loss seems certain” and “hardly anything has gone right at the company for the last few years” (those being from the reporter, not the experts) were the phrases from a report anticipating losses of the company just yesterday. So, who brought the champagne? Let’s celebrate. After all, early trading showed a jump in McClatchy’s stock. Not so fast. Read down to about the 11nth graph – skipping all the good news.
I’m the Journalist Program Manager at Facebook and also am an Adjunct Professor at the Columbia University Graduate School of Journalism teaching social media skills. Prior to Facebook, I was the Community Manager and Social Media Strategist at 
