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Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

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My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

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Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

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Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

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New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

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Vadim Lavrusik Rss

Social Media

Whether community management or integrating social media into your website, I am here to help. My focus is in using social media tools to build community engagement and a social news environment. Below are just a few projects I have been involved in.


NYFoodChain.com on Twitter
NyFoodChain Twitter
Launched and managed the Twitter account for NYFoodChain.com, a food news website I produced for a Columbia University Journalism class.
NYFoodChain.com | August 2009-present

Social Media Consulting on Twitter Integration: @TravelBuys
Consulted Barbara Gillam, a PR professional, on how to integrate Twitter effectively for her public relations strategy. I am available for social media consulting. Whether you are a beginner looking for introductory consulting or advanced an advanced business strategy, my expertise and experience in social media can help you use social media effectively.
Barbara Gillam Public Relations | September 2009

Minnesota Daily on Twitter
Mndailynews Twitter
Launched and managed The Minnesota Daily’s Twitter account. Built a following of more than 1,500 followers in less than six months, resulting in Twitter becoming the number three referring site for driving traffic to Mndaily.com.
The Minnesota Daily | November 2008-May 2009

campustweetssmallCampus Tweets on Mndaily.com
Helped launch MnDaily.com’s Campus Tweets feed. The feed pulled tweets that included the #umn hashtag, creating a Twitter forum of campus news and issues for Mndaily.com. Worked with online staff to produce and integrate the page.
The Minnesota Daily | March 2009


Minnesota Daily Facebook Application
MNDaily Facebookapp
Helped launch The Minnesota Daily’s Facebook Application. Edited templates and managed content. Facebook became the number one referring site, surpassing Google News in the number of readers it brought to the site.
The Minnesota Daily | March 2009



  • Social Media and Community Management: If your news organization is just getting started or looking to build your social community and outreach, I can help. I can manage your social tools to engage readers through Twitter, Facebook, LinkedIn and other applicable tools.

  • Build Up Your Social Profiles: With experience in managing several social media accounts, I can grow your social media following and reader engagement in an effective way.

  • Social Media Web Integration: Integrating social media tools into news websites. Allow people to connect with you and your website, share your content, and create an engaged community. Social media is social.

  • Drive Traffic To Your Content: Using social tools effectively can not only create an engaged community of readers, but also keep them coming back to your content by promoting content using these tools.

  • Curate Content: I can curate content from citizens and news sources from social media to provide an effective resources to readers.

  • Social Media Consulting and Assessment: If you have used social tools but want to learn how to effectively use them, I can provide consulting and evaluation of your strategy through an in-depth critique and a customized improvement strategy.