Social Video Product Builder

Vadim Lavrusik

Vadim Lavrusik is the Founder & CEO of Frisbee, a group video messaging app that enables people to intimately communicate with friends through instant video. Prior to Frisbee, Lavrusik spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, leading the development and launch. His team at Facebook also built Facebook Mentions, a standalone app for public figures on Facebook, where Live was first created.

What’s working and what’s not in local online news video content (Part 1)

(Apologies for the break in blogging. I have been in the process of moving from Minnesota to NYC. Moving is not fun.This is excerpt from a blog post I wrote for the Online Journalism Blog that summarized the findings of my thesis study on 10 local news sites. Read the first of three posts in […]


Presentation: How journalists can use social media

Today I gave a workshop to college journalists from around the country at the Associated Collegiate Press Summer workshops. The title of the presentation was supposed to be, “Beyond Facebook and Twitter: Using Social Media as a Journalist.” Well, below are the results of the powerpoint I made. Though the presentation was for college journalists, […]


10 ways universities are engaging alumni using social media

Here is an excerpt from a post for Mashable.com today that looks at how universities are using social media to communicate with alumni. Of course, helping former students stay connected is just one reason universities are turning to social media; fundraising is another, and there are many more. Below is a look at 10 ways […]


10 ways universities use social media to share information

Excerpt from my Mashable.com post today that looks at how various universities are using social media: Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given […]


Who said journalism is dying?

Maybe I have just learned to ignore the depressing news of the thousands of layoffs at newspapers and other news organizations across the nation and begun to pay more attention to the bright spots in journalism. There are journalism jobs being created what seems like every day. The advice I have given to myself constantly, […]


Tips from a director: Teaching social media in journalism schools

Several weeks ago, I wrote a post on “10 ways journalism schools are teaching social media” for Mashable.com. The post mostly focused on the what and not the how. I did include a few tips at the end from a few professors I interviewed, including those from Paul Bradshaw, the course director of the M.A. […]


The end of news websites? At least the way we know them today

Excerpt from my post on Onlinejournalismblog.com: The question is no longer just a hypothetical one. With increasing convergence between social media and traditional content, what is known as a traditional news website might not exist in the coming years. Perhaps a revealing example is the creation of Facebook applications by a Seattle-based aggregator, NewsCloud, which […]