Consumer Product Leader

Vadim Lavrusik

Vadim Lavrusik is the Director of Product at VSCO leading growth and core product development teams. He has spent years pioneering and building products that enable people to create, tell stories, express themselves and more authentically connect with one another. Prior to VSCO, he was a product manager at Google working on YouTube Live. Before joining YouTube, he founded Frisbee, a group video messaging platform, and spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, leading the development and launch. His team at Facebook also built Facebook Mentions, a standalone app for public figures on Facebook, where Live was first created.

7 things you need to know before you start a media business online

At the Columbia University Graduate School of Journalism we are lucky to have access to some great minds in the media industry, including Ken Lerer, the co-founder and chairman of The Huffington Post, who is teaching six sessions on media entrepreneurship. On Tuesday, Lerer used the first session to outline the five points he wants […]


7 ways to make news sites more social

This is an excerpt from a post I wrote for Mashable.com: Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter, Facebook () and other networks, can make it easier […]


What news sites can learn from marketing campaigns: Previews and social media buzz

Last week I tweeted about winning a Samsung digital camera. I entered into a contest to win a dual LCD Samsung ST550 by tweeting a reply to @tapandtake, a Twitter account started to market the camera and generate buzz by giving 25 free cameras away. I did some digging on the campaign and looking it […]


Is it worth going to journalism school? Join me for a discussion

Updated: Here is a summary of the show from from FishbowlNY. Or listen to it below. Alright, so usually I don’t use this blog to promote stuff, but I am interested in starting a discussion around the topic. I will be on Mediabistro’s Morning Media Menu tomorrow morning at 9 a.m. talking about why I […]


What traditional news organizations can learn from online magazine FLYP

Excerpt from my post for Poynter Online. Read it in full here. There is no silver bullet for a journalism revenue stream or the struggle to reinvent storytelling for the Web. But there are fragments of a bullet that we can piece together. Jim Gaines, editor in chief of FLYP, an online magazine that combines […]


Tips, tools to keep your Twits organized and noise to a minimum

Twitter is continuing to grow and sometimes it is difficult to keep the noise down. It can be an effective approach to follow everyone back that is following you. For example, it allows your followers to direct message you if they need to contact you and generally keeps accessibility and communication open. And I have […]