Founder of Frisbee

Vadim Lavrusik

Vadim Lavrusik is the Founder & CEO of Frisbee, a group video messaging app that enables people to intimately communicate with friends through instant video. Prior to Frisbee, Lavrusik spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, leading the development and launch. His team at Facebook also built Facebook Mentions, a standalone app for public figures on Facebook, where Live was first created.

Read reactions to the Reconstruction of American Journalism Report

(Silly disclaimer, but one that demonstrates a lesson learned: This post had some 20 retweets, but the cache was cleared because of me changing from Lavrusik.com to VadimLavrusik.com and back to Lavrusik.com – Apologies if your RT is now undocumented on this blog.) Today the Columbia University Graduate School of Journalism released a report by […]


Virality, SEO and its place in online journalism

Ken Lerer, chairman and co-founder of The Huffington Post, came for a second session on media entrepreneurship at Columbia Journalism School yesterday. This time he brought with him Jonah Peretti, also co-founder of HuffPo and BuzzFeed. This session focused on SEO and how content becomes viral. One of the most interesting tidbits that Peretti and […]


Research: Social media publications may have advantage over traditional news sites

University of Minnesota researcher Christine Greenhow and her team released their findings based on analytics of interaction with The Minnesota Daily Facebook Application today. For those new to the project, it was a Knight Foundation funded application built by NewsCloud in collaboration with The Minnesota Daily, a college paper I was editor of last year. […]


Ben Parr on the importance of social media in today’s world

Here is a live chat that I participated in today at the Columbia Journalism School. We had Mashable’s Co-Editor Ben Parr come speak about the importance of social media in today’s world. A good thing to read through on his thoughts. One thing that stuck out to me was that Parr thinks that we may […]


7 things you need to know before you start a media business online

At the Columbia University Graduate School of Journalism we are lucky to have access to some great minds in the media industry, including Ken Lerer, the co-founder and chairman of The Huffington Post, who is teaching six sessions on media entrepreneurship. On Tuesday, Lerer used the first session to outline the five points he wants […]


7 ways to make news sites more social

This is an excerpt from a post I wrote for Mashable.com: Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter, Facebook () and other networks, can make it easier […]