Social Video Product Builder

Vadim Lavrusik

Vadim Lavrusik is a product manager at YouTube where he works on YouTube Live and creator tools. Prior to Youtube, he was Founder & CEO of Frisbee, a group video messaging app that enables people to intimately communicate with friends through instant video. Before starting Frisbee, Lavrusik spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, leading the development and launch. His team at Facebook also built Facebook Mentions, a standalone app for public figures on Facebook, where Live was first created.

How Demand Media’s business model can be applied to niche sites

This is an excerpt from article I wrote for Poynter.org. Demand Media has advertising-driven content down to a science. Instead of creating content for the Web and hoping that it generates revenue, the company works backwards by determining how much revenue each piece will generate before anything is produced. The company uses a series of […]


Betaworks CEO talks evolution of the Web into a social stream

By SHANE SNOW Shane is a digital media student at Columbia University Graduate School of Journalism and founder of the social product site, Scordit.com. If The Huffington Post co-founder Ken Lerer were to invest his own money these days, he says he’d invest in either the local web or real-time distribution. That’s exactly why he’s […]


4 ways news organizations are using Twitter Lists

Excerpt from my Mashable post from today: Though Twitter Lists are new to most users, some news organizations are trying to stay ahead of the curve by taking advantage of the new feature and implementing it quickly. Whether by creating staff directories to make their journalists easier to find, or recommending tweeps to follow on […]


What journalists need to know about online advertising

By VADIM LAVRUSIK and SHANE SNOW As I have mentioned in previous posts, Ken Lerer, co-founder of The Huffington Post, is teaching sessions to Columbia University Journalism Students on media entrepreneurship, often bringing in experts in the industry on various topics. Yesterday’s topic was on what journalists need to know about advertising online, and the […]


Read reactions to the Reconstruction of American Journalism Report

(Silly disclaimer, but one that demonstrates a lesson learned: This post had some 20 retweets, but the cache was cleared because of me changing from Lavrusik.com to VadimLavrusik.com and back to Lavrusik.com – Apologies if your RT is now undocumented on this blog.) Today the Columbia University Graduate School of Journalism released a report by […]


Virality, SEO and its place in online journalism

Ken Lerer, chairman and co-founder of The Huffington Post, came for a second session on media entrepreneurship at Columbia Journalism School yesterday. This time he brought with him Jonah Peretti, also co-founder of HuffPo and BuzzFeed. This session focused on SEO and how content becomes viral. One of the most interesting tidbits that Peretti and […]


Research: Social media publications may have advantage over traditional news sites

University of Minnesota researcher Christine Greenhow and her team released their findings based on analytics of interaction with The Minnesota Daily Facebook Application today. For those new to the project, it was a Knight Foundation funded application built by NewsCloud in collaboration with The Minnesota Daily, a college paper I was editor of last year. […]


Ben Parr on the importance of social media in today’s world

Here is a live chat that I participated in today at the Columbia Journalism School. We had Mashable’s Co-Editor Ben Parr come speak about the importance of social media in today’s world. A good thing to read through on his thoughts. One thing that stuck out to me was that Parr thinks that we may […]