Social Video Product Builder

Vadim Lavrusik

Vadim Lavrusik is the Founder & CEO of Frisbee, a group video messaging app that enables people to intimately communicate with friends through instant video. Prior to Frisbee, Lavrusik spent 5 years at Facebook working on product and media partnerships. He was the product manager of Facebook Live, leading the development and launch. His team at Facebook also built Facebook Mentions, a standalone app for public figures on Facebook, where Live was first created.

The Big Hurt project from Columbia Journalism School’s Digital Media Newsroom

Today marks the end of the my first semester at the one-year M.S. digital media program at Columbia University Graduate School of Journalism and I wanted to share a few projects. One of these was an in-depth look at how the recession is affecting New Yorkers. Five different digital media newsroom sections covered five topics […]


8 Must-Have Traits of Tomorrow’s Journalist

Excerpt from my Mashable post today: As the news industry looks to reconstruct its suffering business model, the journalists of today must reconstruct their skill sets for the growing world of online media. Because of cutbacks at many news organizations, the jobs available are highly competitive. News companies are seeking journalists who are jacks of […]


Red may just be the new black in news Web design

If it bleeds, it leads. Maybe that’s why news sites are going with a bright, blood red? CNN recently redesigned its website and went with a richer, brighter red for its header. It had some red before (after all it’s their brand), but now the header pops bright. Reuters released its redesign today with a […]


What major would you recommend for a highschooler pursuing a career in journalism?

Meet Yuliya Barsukova. She is a 17-year-old Russian high school student applying to college with a dream to be a journalist. She even has some professional experience working for the Komsomolskaya Pravda newspaper. But right now she is trying to decide what would be the best major to prepare her for a career in journalism. […]


Twitter, Facebook, Tumblr…Can news orgs be everywhere?

This evening there was some buzz about Newsweek’s Tumblr, after Nieman Lab tweeted about it. Its design is quite nice and it includes a lot of content that is curated outside of Newsweek. A few news orgs included their Tumblr links, including Minnpost and Nieman Lab. Both of the accounts mostly serve as feeds for […]


How Demand Media’s business model can be applied to niche sites

This is an excerpt from article I wrote for Poynter.org. Demand Media has advertising-driven content down to a science. Instead of creating content for the Web and hoping that it generates revenue, the company works backwards by determining how much revenue each piece will generate before anything is produced. The company uses a series of […]


Betaworks CEO talks evolution of the Web into a social stream

By SHANE SNOW Shane is a digital media student at Columbia University Graduate School of Journalism and founder of the social product site, Scordit.com. If The Huffington Post co-founder Ken Lerer were to invest his own money these days, he says he’d invest in either the local web or real-time distribution. That’s exactly why he’s […]


4 ways news organizations are using Twitter Lists

Excerpt from my Mashable post from today: Though Twitter Lists are new to most users, some news organizations are trying to stay ahead of the curve by taking advantage of the new feature and implementing it quickly. Whether by creating staff directories to make their journalists easier to find, or recommending tweeps to follow on […]


What journalists need to know about online advertising

By VADIM LAVRUSIK and SHANE SNOW As I have mentioned in previous posts, Ken Lerer, co-founder of The Huffington Post, is teaching sessions to Columbia University Journalism Students on media entrepreneurship, often bringing in experts in the industry on various topics. Yesterday’s topic was on what journalists need to know about advertising online, and the […]