Too much simplicity may be what’s slowing Twitter growth
Posted on : 12-06-2009 | By : Vadim Lavrusik | In : Social Media, Twitter
Tags: Facebook, socialmedia, tweetdeck, Twitter
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Don’t get me wrong, I think that in a lot of ways Twitter works well because it is simple. In fact, I think that it likely stole a lot of users from Facebook, who were getting too overwhelmed with all the new features but wanted something simple. That was me. I liked the simplicity, but at the same time immediacy, of the microblogging service.
However, it’s always about the progress and the new. And keeping users of social media, which is used like a toy by many people (I know I have fun with it), entertained and interested. But more importantly, serving their needs, which for now has been largely done by outside third-party Twitter apps and desktop management platforms like TweetDeck, which by the way is still labeled as Beta – a bit surprising, but that’s a whole other topic.


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I’m the Journalist Program Manager at Facebook and also am an Adjunct Professor at the Columbia University Graduate School of Journalism teaching social media skills. Prior to Facebook, I was the Community Manager and Social Media Strategist at 

