7 things you need to know before you start a media business online

At the Columbia University Graduate School of Journalism we are lucky to have access to some great minds in the media industry, including Ken Lerer, the co-founder and chairman of The Huffington Post, who is teaching six sessions on media entrepreneurship. On Tuesday, Lerer used the first session to outline the five points he wants […]


7 ways to make news sites more social

This is an excerpt from a post I wrote for Mashable.com: Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter, Facebook () and other networks, can make it easier […]


What news sites can learn from marketing campaigns: Previews and social media buzz

Last week I tweeted about winning a Samsung digital camera. I entered into a contest to win a dual LCD Samsung ST550 by tweeting a reply to @tapandtake, a Twitter account started to market the camera and generate buzz by giving 25 free cameras away. I did some digging on the campaign and looking it […]


Tips, tools to keep your Twits organized and noise to a minimum

Twitter is continuing to grow and sometimes it is difficult to keep the noise down. It can be an effective approach to follow everyone back that is following you. For example, it allows your followers to direct message you if they need to contact you and generally keeps accessibility and communication open. And I have […]


5 reasons why Twitter will continue to grow

Here is an excerpt from a post I wrote for Mashable.com, which appeared today. With all the skepticism of whether it’s just a social media fad and questions about how the company expects to generate revenue, Twitter has left many critics silent by continuing to grow. Though the company has made some improvements, including its […]


Presentation: How journalists can use social media

Today I gave a workshop to college journalists from around the country at the Associated Collegiate Press Summer workshops. The title of the presentation was supposed to be, “Beyond Facebook and Twitter: Using Social Media as a Journalist.” Well, below are the results of the powerpoint I made. Though the presentation was for college journalists, […]


10 ways universities are engaging alumni using social media

Here is an excerpt from a post for Mashable.com today that looks at how universities are using social media to communicate with alumni. Of course, helping former students stay connected is just one reason universities are turning to social media; fundraising is another, and there are many more. Below is a look at 10 ways […]