What news sites can learn from marketing campaigns: Previews and social media buzz

Last week I tweeted about winning a Samsung digital camera. I entered into a contest to win a dual LCD Samsung ST550 by tweeting a reply to @tapandtake, a Twitter account started to market the camera and generate buzz by giving 25 free cameras away. I did some digging on the campaign and looking it […]


Tips, tools to keep your Twits organized and noise to a minimum

Twitter is continuing to grow and sometimes it is difficult to keep the noise down. It can be an effective approach to follow everyone back that is following you. For example, it allows your followers to direct message you if they need to contact you and generally keeps accessibility and communication open. And I have […]


5 reasons why Twitter will continue to grow

Here is an excerpt from a post I wrote for Mashable.com, which appeared today. With all the skepticism of whether it’s just a social media fad and questions about how the company expects to generate revenue, Twitter has left many critics silent by continuing to grow. Though the company has made some improvements, including its […]


Presentation: How journalists can use social media

Today I gave a workshop to college journalists from around the country at the Associated Collegiate Press Summer workshops. The title of the presentation was supposed to be, “Beyond Facebook and Twitter: Using Social Media as a Journalist.” Well, below are the results of the powerpoint I made. Though the presentation was for college journalists, […]


10 ways universities are engaging alumni using social media

Here is an excerpt from a post for Mashable.com today that looks at how universities are using social media to communicate with alumni. Of course, helping former students stay connected is just one reason universities are turning to social media; fundraising is another, and there are many more. Below is a look at 10 ways […]


10 ways universities use social media to share information

Excerpt from my Mashable.com post today that looks at how various universities are using social media: Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly. In many cases, social media tools like Facebook Pages have given […]


The end of news websites? At least the way we know them today

Excerpt from my post on Onlinejournalismblog.com: The question is no longer just a hypothetical one. With increasing convergence between social media and traditional content, what is known as a traditional news website might not exist in the coming years. Perhaps a revealing example is the creation of Facebook applications by a Seattle-based aggregator, NewsCloud, which […]


Using CoveritLive for live chats, tracking twitter feeds and more

I have seen it used many times before, but have never implemented it myself. I know the concept behind CoveritLive, a free and easy to use service that allows you to integrate a live chat onto your site or blog. It also allows you to do much more, such as aggregating tweets. Greg Linch, an […]