What news sites can learn from marketing campaigns: Previews and social media buzz

Last week I tweeted about winning a Samsung digital camera. I entered into a contest to win a dual LCD Samsung ST550 by tweeting a reply to @tapandtake, a Twitter account started to market the camera and generate buzz by giving 25 free cameras away. I did some digging on the campaign and looking it […]


What traditional news organizations can learn from online magazine FLYP

Excerpt from my post for Poynter Online. Read it in full here. There is no silver bullet for a journalism revenue stream or the struggle to reinvent storytelling for the Web. But there are fragments of a bullet that we can piece together. Jim Gaines, editor in chief of FLYP, an online magazine that combines […]


Tips, tools to keep your Twits organized and noise to a minimum

Twitter is continuing to grow and sometimes it is difficult to keep the noise down. It can be an effective approach to follow everyone back that is following you. For example, it allows your followers to direct message you if they need to contact you and generally keeps accessibility and communication open. And I have […]


A case for innovation to news organizations

I know that this video is directed at college publications, but I think this is great to watch for college and professional news organizations. Creating an innovative environment and experimenting is key (I mentioned this point and used the Hack Day at the Guardian as an example in my post on newspapers’ survival for Mashable). […]


5 ways journalists can use personal websites to build their brand

This is an excerpt from an article for Poynter Online. Read the full post and the 5 points here. As more news organizations are laying off full-time reporters, many of them are being replaced by freelancers. On top of that, with the ubiquitous tools that allow anyone to publish, journalists now have to set themselves […]


More journalism schools should partner with business schools

The title says it all. Today, I start classes at Columbia University’s Graduate School of Journalism. And after reading Patrick Thornton’s post on being honest about journalism school and its worth, I started thinking about what I think is missing at many journalism schools today: partnerships with the universities’ business schools. Thornton talks about how […]


Sources going direct: FDNY and the Hudson River air collision

A small plane and a tourist helicopter collided over the Hudson River in lower Manhattan today. Though Twitter played a big role like it often does with breaking news coverage, this time some of the best coverage of the breaking event was from the source itself: the Fire Department. The FDNY has a live video […]