Red may just be the new black in news Web design

If it bleeds, it leads. Maybe that’s why news sites are going with a bright, blood red? CNN recently redesigned its website and went with a richer, brighter red for its header. It had some red before (after all it’s their brand), but now the header pops bright. Reuters released its redesign today with a […]


Twitter, Facebook, Tumblr…Can news orgs be everywhere?

This evening there was some buzz about Newsweek’s Tumblr, after Nieman Lab tweeted about it. Its design is quite nice and it includes a lot of content that is curated outside of Newsweek. A few news orgs included their Tumblr links, including Minnpost and Nieman Lab. Both of the accounts mostly serve as feeds for […]


How Demand Media’s business model can be applied to niche sites

This is an excerpt from article I wrote for Poynter.org. Demand Media has advertising-driven content down to a science. Instead of creating content for the Web and hoping that it generates revenue, the company works backwards by determining how much revenue each piece will generate before anything is produced. The company uses a series of […]


Betaworks CEO talks evolution of the Web into a social stream

By SHANE SNOW Shane is a digital media student at Columbia University Graduate School of Journalism and founder of the social product site, Scordit.com. If The Huffington Post co-founder Ken Lerer were to invest his own money these days, he says he’d invest in either the local web or real-time distribution. That’s exactly why he’s […]


What journalists need to know about online advertising

By VADIM LAVRUSIK and SHANE SNOW As I have mentioned in previous posts, Ken Lerer, co-founder of The Huffington Post, is teaching sessions to Columbia University Journalism Students on media entrepreneurship, often bringing in experts in the industry on various topics. Yesterday’s topic was on what journalists need to know about advertising online, and the […]


Virality, SEO and its place in online journalism

Ken Lerer, chairman and co-founder of The Huffington Post, came for a second session on media entrepreneurship at Columbia Journalism School yesterday. This time he brought with him Jonah Peretti, also co-founder of HuffPo and BuzzFeed. This session focused on SEO and how content becomes viral. One of the most interesting tidbits that Peretti and […]


7 things you need to know before you start a media business online

At the Columbia University Graduate School of Journalism we are lucky to have access to some great minds in the media industry, including Ken Lerer, the co-founder and chairman of The Huffington Post, who is teaching six sessions on media entrepreneurship. On Tuesday, Lerer used the first session to outline the five points he wants […]