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Facebook + Journalism 101Facebook + Journalism 101 Academia could be more social. So recently, I setup a Facebook Group for "Social Journalism Educators" to be able to connect and share resources around how they are teaching...

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My Next Chapter: Facebook JournalismMy Next Chapter: Facebook Journalism This was originally posted on my Facebook Page. Also, read CNN's coverage of my new role. ------ I am honored to announce that I will be joining Facebook as Journalist...

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Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS] Is Sharing More Valuable for Publishers on Facebook... This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook's click-per-share...

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Facebook & Its Growing Role in Social JournalismFacebook & Its Growing Role in Social Journalism This is an excerpt from a post I recently reported for Mashable.com. Read the full piece here. A Facebook-only news organization? It was only a matter of time. The...

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New to Twitter? Here Are 12 Tips From the CommunityNew to Twitter? Here Are 12 Tips From the Community For someone just starting out on Twitter, the social information network can be intimidating. It has its own language, limitations, and features that are very unique to the...

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Vadim Lavrusik Rss

New economic models for news…without the new

Posted on : 16-06-2009 | By : Vadim Lavrusik | In : Business

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Today, I attended the New Economic Models for News Conference that was put on by the Minnesota Journalism Center. I was excited to gain new insights from professionals in the industry and hear about what’s working and what’s not. I mostly heard about the same old and much about any “new” models.

For the most part many of the speakers, some of whom were publishers and traditional newspaper folks, complained about Google stealing ad revenue as well as other such aggregators – though Joel Kramer, the founder of Minnpost.com, pointed out that 30 percent of their traffic comes from Google. I know that some websites are likely even more than that.

In-text ads may be the next big thing for news sites, but are they worth it?

Posted on : 10-06-2009 | By : Vadim Lavrusik | In : Business, Online Journalism, Trends

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With a slump of 5 percent in online advertising in the first quarter in comparison to last year’s numbers, news sites seem to be trying new forms on the Web to increase revenue. One of the things I have noticed is more sites incorporating in-text ads that appear as links and expand when a reader hovers over them. But does this form of advertising ruin the reader’s experience? Moreover, does it cross ethical boundaries?