The Startup is a four-chapter video documentary with interactives on a young tech startup trying to make it in New York City. My colleague Alex Hotz and I followed the entrepreneurs behind TeamHomeField.com for the past four months as they develop and grow their web-based video application for sports teams. It’s being hosted on NYC30.com, but I wanted to feature the intro for the project here, which is included below and includes the likes Fred Wilson, Nate Westheimer, Charlie O’Donnell and more.

The intro briefly explores how the New York City’s start-up community is growing, evolving and becoming more collaborative. In 2008, 95 seed and early stage startups could be found in the Big Apple. In 2009 that number shot up to 150, according to Union Square Ventures. Many of these start-ups are technology focused, gaining prominence and growth in recent years. In many ways, the scene is reaching a new level, 3.0. This is the inspiration behind “The Startup” and its hosting website, NYC 3.0. The project was quite time-consuming and both Alex and I learned a lot. We hope you check it out at NYC 3.0 on our homepage. Also, take a look at the interactive timeline of TeamHomeField and a map of some of the tech startups in the city. This is the first project of its kind I’ve completed and have learned a lot about producing an in-depth multimedia piece.

Here’s an idea that Shane Snow and I have had for a site and I’ve been meaning to share it for quite some time. The basic idea is to solve a problem in location-based restaurant information apps and websites: fragmentation. The rough name we were throwing around was Socially Edible (sociallyedible.com).

Let’s create a one-stop shop that combines online restaurant reviews (Yelp), location-based social gaming (Foursquare), and online food ordering (SeamlessWeb), and sprinkle in some journalist-produced restaurant reviews to create a connected user experience for foodies.

Why not start with a specific location, say, New York. These features with the combination of social media and mobile technology would make it easier for New Yorkers to get food news and information on the go, as well as the ability to order from our site.

A person looking to get some information on a restaurant can not only read what a reporter has written, but also what website users are logging in to say. On top of that users can also see what the buzz is on social media (blogs, Twitter, Facebook, etc.) through trending topics as well as specialized social sentiment reports for each restaurant page (perhaps by using social media mining software?). In addition, users can explore new restaurants in their area by searching with their address or zipcode and browse through search results on a map or list.