This is an excerpt of analysis I recently wrote on Mashable about how our Twitter users interact with our content vs. those on Facebook. The result: Facebook’s click-per-share ratio is better.

In the age of micropublishing, how many people are actually reading what you tweet or share on Facebook? And more importantly, how does the click-per-share ratio compare between the two very different social platforms that are utilized by millions of users every day for consuming and sharing content?

These are questions that keep social media strategists awake at night (or maybe just me). So at Mashable, we decided to take a look at our own data and see how user behavior compares between Facebook and Twitter, the two social media sites that generate the most referral traffic to Mashable.com.

After pulling three months worth of our social data and calculating the click-per-share (CPS), it appears that users on Twitter are more likely to share an article rather than read it, whereas users on Facebook click on more articles than they share. According to our social data, Twitter received roughly 0.38 clicks per tweet, whereas Facebook received 3.31 clicks per engagement (the number of times people posted a Mashable link to Facebook through an action on a social plugin or through a Wall post). This would mean that a Facebook action gets roughly 8.7x more clicks than a tweet.

Read the full article at Mashable.com


25 thoughts on “Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS]”

  1. Very Interesting & useful story. Facebook and twitter both are very different objectives, it depends on their luck for me Facebook is far more valuable then twitter

  2. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

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  4. Wspanialosci! Niesamowicie &qqtt;Krásna&uuoo; ta Twoja tegoroczna Baba 😉 Ja bede piekla babe z Twojego przepisu w tym roku – juz nie moge sie doczekac! Cieplej wiosenki i moc calusow!

  5. Pablo. I didn’t know you were here too.I come every now and then for AFI news. I hope you have great moments now on. Take care and hope evghrtyine’s ok over there.Saludos desde el DF, de un antiguo usuario de AFI Series.AngelKaita (Mauricio).

  6. I just wanted to say that this film DID find an audience. It has actually become the 5th highest grossing Spanish language film ever in the U.S. and the 3rd highest grossing Mexican film in the U.S. Only behind Like Water for Chocolate and Y Tu Mama TaiT.enmbhe film, which was made for under $2M has gone on to earn over $22M Worldwide, with major markets still awaiting its release.

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  9. Hola Cecilia!!Beautiful post.. I've always liked Laura Ashley.. we used to have a store close to my home and I could spend hours wandering around there.. unfortunately it closed.. I especially love their textiles and sofas…Well apparently there will soon be a Zara store opening in Sydney.. a little bit of Espana.. coming to my world..Thanks for your lovely comment… hopefully my internet problems will be resolved soon.. I've missed your lovely posts.. xxx Julie

  10. Thanks for writing this as this is on everyone’s mind. I have been presented with the option to begin Gilenya and have some concerns. My neuro is optimistic and mentioned that 30,000 MSers are on the drug with no problems. He mentioned, too, that the deaths were due to heart related issues. Still….

  11. I see some balance in the post but distinct bias coming out at the end. I would have a very open mind where the new TLDs are concerned…some company by the name of Donuts has opened up their minds in 100 million ways.I see many references to some domainers who still feel they have good “steam” left being referred to as relics. How ironic it would be to wake up in the morning reading a blog post on cuttingedgedomainer (dot) fancynewtld about how much of a dinosaur Morgan is….just saying Morgan…

  12. Hey “Irish”man, you know what country is certainly not a shining beacon of family, community, vocation, and faith? The USA.Why are you making repeat posts about how bad Europe is when America is worse still? Why do you blame ‘socialism’ (which is practiced in Cuba, not Europe) when the clear culprit of both our continents’ cultural problems is consumer capitalism?

  13. Hi,ist bei euch das Kaltwasser wirklich kalt? Mir kommt vor das wird überhaupt nicht gekühlt und ist gleich warm wie es aus der Leitung kommt?Würde übrigens den Wasseranschluß auch nicht genau hinter den Kühlschrank paltzieren, da man ihn dann kaum ganz an die Wand schieben kann (außer man kann die Anschlüsse unter Putz in der Wand verstecken…)

  14. pÃ¥stÃ¥ at “skaperverket” er lettenkt, ikke nødvendigvis gjennomtenkt. Hvorfor mÃ¥ det stÃ¥ en skaper bak? Er det en gud som bestemmer hva du gjør nÃ¥r du mÃ¥ tilpasse deg et nytt miljø?

  15. This Clarice called Scooter Libby an American hero… and joined Wheelchair Chaney in saying he deserved to be pardoned for his offenses.Bad Bush, bad bad bad. After only four years of doing whatever Wheelchair told him to do, he simply stopped being totally obedient.What kind of guy is Bush not to pardon the Scooter. After all, Clarice took the trouble to remind that Bush that the Scooter had a very difficult job.

  16. Hey Sean, just wanted to say that I really enjoy your songs. To be honest with you, I had never really heard of you until wade came out with somewhere beautiful. Amazing lyrics. Anyways, the reason I am commenting on this is because I am a songwriter as well, and I was curious if you had any advice on how to get my songs to other artists. I guess im just wondering how you got started in the songwriting business.

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