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Vadim Lavrusik Rss

Social Media Skills for Journalists Course and Community Engagement

Posted on : 09-08-2010 | By : Vadim Lavrusik | In : Higher Education, Journalism school, Social Media

Tags: , , , ,


After its first year of inception, I am excited to be teaching “Social Media Skills for Journalists” course at the Columbia University Graduate School of Journalism. It is a five-week course aimed at helping “journalists use social media (including such social sites as Twitter, Facebook, LinkedIn, Google Buzz, Foursquare, YouTube, among others).”

The course was developed by Sree Sreenivasan [Twitter, FacebookLinkedIn] and Adam Glenn[Twitter, Facebook, LinkedIn]. Sree was one of my deans at the Journalism School who is a social media enthusiast. He is a believer that social media is an important part of storytelling. I’ll be teaching teaching two 5-week courses, and am joined by the awesome Zach Seward, Outreach Editor, The Wall Street Journal [Twitter, Google Buzz, Facebook, LinkedIn, About Me] and Jennifer Preston, Social Media Editor, The New York Times [Twitter, Facebook LinkedIn].

The course is aimed at teaching five key things:
* find new story ideas, track trends and sources
* publish real-time news updates and community engagement
* connect with readers and viewers in new ways
* bring attention and traffic to their work
* help them create, craft and enhance their personal brand

One of the key things that’s been updated in the syllabus is more emphasis on community engagement. This is something that I thought was missing as I graduated from the Columbia Journalism School and think it is an important aspect that needs to be part of the fabric of the curriculum. I am excited about this opportunity and hope to instill not just skills, but an experimental way of thinking about technology and its applications to journalism. Now is the time to innovate.

Would love to get your thoughts on the syllabus.

Comments (10)

Hi Vadim! I´m from Argentina, and i read last night on Twitter that you were going to be teacher of a blogger-friend of mine. I don´t teach at Columbia jaja but.. i´m also working with local journalists and trying new developments. I´d love to help, can i suggest some tools and possibilities just for you to try? If you want give me an e-mail where you receive this kind of things, thank you!! 🙂


shoot me an e-mail via my contact page on this site 🙂 Would love some feedback!

Great! thanks!! 🙂

[…] The term that this “mind set” is most associated with is “social media.” I was very excited to find out that Columbia hired Vadim Lavrusik to teach a class in social media. […]

[…] The term that this “mind set” is most associated with is “social media.” I was very excited to find out that Columbia hired Vadim Lavrusik to teach a class in social media. […]

[…] are progressively able to learn to produce for the web and the web, learning multimedia and social media skills. At Columbia, almost every class had a dedicated website that either covered a neighborhood or […]

[…] Saturday, just before the start of my Social Media Skill for Journalists class began, I tweeted asking my followers what advice they would give to new Twitter users. After […]

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