Posted on : 13-05-2010 | By : Vadim Lavrusik | In : Social Media
Today was my last day working at The New York Times, and in a little over a week I will start a new job as the Community Manager at Mashable.com. I am going to miss the brilliant folks I have gotten to work with at the Times, but am quite excited and honored to be joining the Mashable team.
At Mashable, I’ll be working directly with the CEO Pete Cashmore, Editor-in-Chief Adam Ostrow, and Managing Editor Sharon Feder, and will be responsible for engaging readers on-site and off, creating programs and strategies for making outreach more effective, cultivating an environment for a strong community, identifying emerging social platforms to build a presence on, and of course, writing.
I am excited about what’s taking place at Mashable, which recently celebrated its new headquarters in NYC (come visit me in Union Square) and is also partnering with my soon-to-be alma mater Columbia University Journalism School on a paid online video fellowship for j-school students that will begin this summer.
I’ll still continue to write on this blog every so often, but I hope you will continue to follow along as I produce content for Mashable.
Next Tuesday, I will graduate with a master’s of science degree in digital media from the prestigious Columbia University Journalism School. As I graduate, I have gained skills in reporting, video production, audio, editing, Flash, Web development (including five different websites), design and almost every other fundamental and new skill journalists need today. But one thing I still see missing from journalism schools around the country is coursework on community engagement. The philosophy behind the walls of many schools is still “we produce content, you come to us to consume.”
At Columbia, the faculty quickly recognized the importance of this and this year started offering “Social Media Skills for Journalists” taught by my professor and dean of student affairs Sree Sreenivasan. It’s a great start and is teaching students to engage the audience like never before.
However, there are three components I think that are still largely missing from most journalism curricula today that could help in user engagement: learning the social media tools available for journalists to engage the audience, an understanding of what it means to cultivate community, and lastly a negative stigma to the use of data and analytics.
The Twitter Media blog announced Monday that it would release a tool that would enable users embed tweets more easily. Today it released a script that isn’t perfect called Blackbird Pie that allows you to get a code and embed a dynamic tweet without the post of a blog or article. It’s an alternative to taking a screenshot.
Despite buzz about the new feature (I think a lot of people expected it to be more widely implemented on the site), other sites have allowed you to easily get an embed code for individual tweets for some time, especially if you’re using a WordPress-powered site.