Facebook is announcing many of its new features today, and some news organizations are wasting no time in integrating and testing them. Nieman Lab reported that Washington Post has integrated Facebook in a new tool that let’s users see how their friends have interacted with a story. It is part of Facebook’s latest push to be connected and integrated throughout the Web in a way beyond what Facebook Connect allowed.
After watching this video, in which Mark Zuckerberg explains what the new changes mean for users, he used CNN.com as an example of some of the connectivity features.
After going to CNN.com, I saw their article on Facebook’s conference had some of these new tools. Looks like CNN has begun integrating some of these new connectivity by allowing users to see how many Facebookers recommended the article.
It’s a new share button and let’s you comment on the article directly from CNN to Facebook. Users see it in two different spots on an article page, at the top right (where other share tools are) and at the bottom of the article.
It looks like CNN is still working out some bugs, as their is also a share icon on the site’s “NewsPulse” section but is unclickable and partly broken. It is likely that users will be able to sort content by what’s most popularly being shared on Facebook.
What this means for news orgs
My guess is that we’re going to see this take full form at a lot of news sites as these new updates get released. And what it means for readers is an easier way to share news, creating a benefit for news orgs, which are getting exposure to their content and traffic from referrals, but also a benefit to Facebook for the same reasons.