Excerpt from my Mashable post today:
As the news industry looks to reconstruct its suffering business model, the journalists of today must reconstruct their skill sets for the growing world of online media. Because of cutbacks at many news organizations, the jobs available are highly competitive. News companies are seeking journalists who are jacks of all trades, yet still masters of one (or more).
2010 will likely be a time of transition as today’s journalists catch up to learn the multimedia, programming, social media, and business skills they’ll need to tell their stories online. These new skills are especially relevant to startups that are looking to hire multi-skilled and social media-savvy journalists. Below we’ve gathered some skills that are quickly becoming basic requirements for the journalist of tomorrow. These skills are presented in no particular order.
1. Entrepreneurial and Business Savvy
As the foundation of the longstanding business model crumbles, both new and experienced journalists are becoming entrepreneurial and starting their own publications. They are creating the “future of journalism today” by starting publications like Cody Brown’s online-only NYULocal, (which covers New York University and has had months that got more Web traffic than the school newspaper Web site) or David Cohn who started the community-funded reporting site Spot.Us.
The journalist of tomorrow will have to understand the value of content and how the business model is changing, said Steve Buttry, C3 innovation coach at Gazette Communications. They will have to understand how to pursue commercial opportunities relating to the content.
Read the full post here.