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Vadim Lavrusik Rss

Red may just be the new black in news Web design

Posted on : 12-05-2009 | By : Vadim Lavrusik | In : Design, Online Journalism

Tags: , , , ,


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If it bleeds, it leads. Maybe that’s why news sites are going with a bright, blood red?

CNN recently redesigned its website and went with a richer, brighter red for its header. It had some red before (after all it’s their brand), but now the header pops bright. Reuters released its redesign today with a rich red for its logo in the header. And even the NYC-based hyper local start-up DNAinfo.com went with a red too.

Not sure if this is a trend, and my Web designer and entrepreneur friend Shane Snow tells me that blue has always been the popular choice and red has typically been the second favorite. There are plenty of news sites out there that incorporate a blue palette like the Miami Herald. But maybe red is on the rise in news Web design? Maybe it’s the power-tie in Web design. Just something to ponder.

Cody Brown, the founder of NYU Local and Kommons, pointed out on Twitter another example of the Atlantic Wire using bright red and thinks it is becoming somewhat a trend.

Craig Kanalley, the traffic and trends editor at the Huffington Post, also posted an example on Twitter of Breaking News, which uses red. Then there’s also Skynews.com, but as Kanalley points out, they used a lot of black to offset the bright red.

Also, there is Newsweek and NiemanLab.

What are some other examples you’ve seen out there? Let me know, and i’ll include them in the gallery.

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