Demand Media ScreenshotThis is an excerpt from article I wrote for

Demand Media has advertising-driven content down to a science. Instead of creating content for the Web and hoping that it generates revenue, the company works backwards by determining how much revenue each piece will generate before anything is produced.

The company uses a series of algorithms to pick through keywords that people are searching for on the Web and aims to create content unique enough to rank highly in those search results. It also determines how much advertisers would pay to be next to that content.

This is much different than simply using analytics to shift stories around on a home page or testing which headline will draw more readers. Demand is all about the dollars.

News organizations looking to create profitable content on the Web can see that Demand Media’s model does make money — although it forgoes editorial judgment and a journalism process. Yet news organizations could apply lessons from Demand’s approach to their own companies, not for standard news operations, but for niche sites that are focused on reader demand and generating revenue.

Demand Media is focused on “service journalism,” said Adam Weinroth, the company’s vice president of strategic marketing. “This is the kind of content that is evergreen, and includes formats like guides, how-to’s and tips.”

Besides the company’s method of choosing stories, the other part of Demand’s strategy is in how it gets its content. Rather than try sell ads to support content that costs a particular amount, the company has dropped the cost of production to make sure it can be supported by what advertisers are willing to pay.

Read the full post here.

26 thoughts on “How Demand Media’s business model can be applied to niche sites”

  1. Fantastic blog you have here but I was curious
    if you knew of any user discussion forums that cover the
    same topics discussed in this article? I’d really like
    to be a part of community where I can get comments from other knowledgeable individuals that share the same interest.
    If you have any recommendations, please let me know.

  2. The first question is, “Will the h – CG diet help me lose weight. Experts caution diets like this one are too extreme and can cause health problems. The sublingual diet drops absorb beneath the tongue and into your blood stream, where they begin the process of fighting fat. Just remember that Salmon and eel, as well as dried fish, aren’t allowed. Add remaining vegetable broth, reduce heat, cover and simmer 20-30 mins.

    my web-site – hcg nasal spray

  3. Definitely believe that which yoou stated. Your favorite reason appeared to be on the web the easiest thin to be aware of.
    I say to you, I certainly get irked while people
    think about worries thwt they plainly do not know about.
    You managed to hit thhe nail upon the top and defined out the
    while thing without having side effect , peopple can take a signal.
    Will probably be back to get more. Thanks

    Take a look att myy web blog: boca raton fl financial advisor

  4. Orissa is in the process of working with
    group homes of dysfunctional children. Never
    wash your hair with very hot or very cold water. It must
    be protected well if the body is to be kept safe and healthy without any serious problems.

    Feel free to visit my blog post; biosil for hair Liquid

  5. Who is HCG appropriate for and what exactly is the process for obtaining it.
    At any rate, our Hc – G drops for weight loss are designed to burn one to two pounds a day.
    Below we will give you a few simple ways that you can use to balance out your diet.

    My webpage :: hcg weight loss spray

  6. The leading plastic surgery clinic in Sydney specializes in offering all types of cosmetic
    surgery including Face lift, otoplasty, Rhinoplasty, Scar – Revisionn, Fat injection and Eyelid surgery.
    This means that you can have layers of images one over
    the other, and each level can have its own set of rules and effects applied
    to it. The various types of plastic surgery on the face are:.

    Here is my site – plastic surgery foundation

  7. If you are considering getting into the trucking
    business, you may be thinking about getting your CDL and starting a career driving a semi-tractor hauling trailers.
    That is reason for hiring moving companies that are able to help
    you transfer easier during this time. But this factor
    is merely witnessed in such companies that are experienced and highly
    qualified in their working.

    My web site: moving companies hiring in phoenix

  8. The proficient team working here has great and immense knowledge
    in the field. Laughter, smiles and playfulness were
    the norm for his photos, but it was not in fashion photography.

    Fortunately, in this day and age of the Internet and the increasingly diverse
    global fashion market, you certainly don’t need to go all the way to Japan to
    get the very latest in Japanese fashion.

    Feel free to surf to my web-site … cheap bodycon dresses us

  9. To help save money on energy bills, choose a model that turns off automatically as soon as the clothes are
    dry, and again, there is the option of rental finance
    if you can’t quite afford a dryer just yet. For holes, you cover the area
    with the wallboard tape and then spackle to make the tape stick.
    Solar panels are basically any panel that uses the sun’s thermal power to
    produce electrical energy.

    Look at my weblog … marine freezer units

  10. Most Internet marketers are looking for a “get rich quick” solution for their
    problems, and they come into this industry without learning the
    basics. Learning to do business online is just
    another skill that can be acquired in the same way we acquire other skills.
    SEO Traffic Lab can provide effective local SEO Lincoln services that can benefit your business.

    my web-site; seal beach california

  11. It also lets you add multiple portion sizes for your
    own foods. Blood HCG test: What is the best time for early pregnancy test.
    However, after as little as ten minutes, occasionally a line appears in this area.

    Here is my weblog natural diet

  12. In fact you will be fully awake for the entire process
    and can even view it in a mirror that will also be provided for you.
    Delaware, Pennsylvania has many experienced plastic surgeons.
    Lack of hospital privileges really should sound alarm bells within your thoughts.

    Feel free to visit my page; plastic surgery z plasty

  13. They want you to come to the salon on a regular basis so they tell you that
    you need to get a haircut every four to six weeks, but it’s
    just a way for them to make more money. Consult with a veterinarian for the proper
    dosage based on the individual pig’s weight. Refrain or limit the amount of heat applied to your hair through the use of blow dryers, curling irons, straighteners, etc.

    Also visit my blog post: capillus272 seiko Watches for men

  14. In fact you will be fully awake for the entire process and can even view it in a mirror that
    will also be provided for you. How do shooting
    is getting worse, falls into folds and the chin line to
    create an area of the jaw, jaw lines, marionette. Miami won’t need to rely heavily on Lewis, but
    he’ll increase the team’s depth and provide yet another scoring option on arguably the league’s most
    dangerous offensive team.

    Also visit my site: nose job types

  15. Women swear Fashion Directories and Guides – the fashion industry has publishing companies that organize women swear buyers guides and salesperson guide to
    assist buyers or women’s clothing and sellers of women’s clothing.
    Interested in setting up your own clothing boutique.
    Now, in reality, Jiang Hao has been arranged outside the site in their
    own good wind and rain do not care through the Alexander matrix,
    it can barely be regarded as a certain power of self-protection, but Jiang Hao was also not
    at all to relax this principle.

  16. Ear deformities, especially in children can become a target for the less caring children resulting in the child being ridiculed and teased.
    Eventually this can cause hair thinning or patches of bald
    spots. Any cosmetic plastic procedure could be a worthwhile and extraordinary experience for both the patient
    and surgeon, if this is done in the light of surgical standards in term
    of safety.

  17. I was at first shocked and then giddy with excitement as I went and
    started catching hoppers. Would you like to advertise your fishing boat for sale.
    Anyway, after all that the judge abruptly stated that he found me to be an expert in my field and asked
    both attorneys if they had any objections.

  18. Very nice post. I just tumbled upon your
    weblog and wiehed too say that I’ve really loved surfing around yor weblog posts.

    In any case I will be subscribing in your rss feed and I hope youu write again soon!

    Feel free to surf tto my weblog :: Additional Info

Leave a Reply

Your email address will not be published.